{"id":13944,"date":"2017-03-16T14:25:04","date_gmt":"2017-03-16T18:25:04","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=13944"},"modified":"2017-03-16T15:02:25","modified_gmt":"2017-03-16T19:02:25","slug":"live-video-for-b2b-why-its-time-to-get-on-board","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/live-video-for-b2b-why-its-time-to-get-on-board\/","title":{"rendered":"Live Video for B2B: Why It\u2019s Time to Get on Board"},"content":{"rendered":"

\"live<\/a>It\u2019s official. Now that YouTube has finally joined it\u2019s compadres and has begun offering live video, it\u2019s time to start thinking about how your B2B brand can leverage it. If you haven\u2019t started using the live video features already available from Instagram, Snapchat, Facebook Live or Periscope, it\u2019s not too late to start. But why should you incorporate live video for B2B into your marketing strategy? And more importantly, what kind of content do you need?<\/p>\n

Think Big Fish, Small Pond. <\/b><\/p>\n

When it comes to live video, B2C brands have robustly adopted this tool\u00a0as part of their strategy<\/a>. B2B brands, however, have been historically slow on the uptake<\/a>. Translation? Your brand\u00a0has an opportunity to stand out against your competitors \u2013 the sooner, the better. If adding yet another social media tactic\u00a0to your brand strategy seems overwhelming, there’s something you should keep in mind. \u00a0This lull won\u2019t last forever. The first B2B brands to begin using live video will reap the biggest gains on reach, engagement, and return<\/a>.\u00a0Fortunately, adding live video is nowhere near as daunting as it sounds.<\/p>\n

With live video, your followers can comment and ask questions in real time. And live testimonials both build trust and increase your conversions. Watching live video with other consumers creates a sense of community<\/a> amongst\u00a0your audience that they associate with your brand. The in-the-moment nature of live video encourages feedback in real time, and can be compellingly shareable. And because live video is off-the-cuff, your B2B stands to gain a level of familiarity with your audience that\u2019s hard to attain through more traditional marketing tactics.<\/p>\n

Lights, Smartphone, Action. \u00a0<\/b><\/p>\n

The good news is live video is easy for any marketing department to produce: all you need is a decent smartphone, and you\u2019re ready to roll. And there\u2019s no shortage of ideas for live video for your B2B brand. Still need some inspiration? Here are a few to get the ball rolling:<\/p>\n