{"id":13887,"date":"2017-03-06T12:49:05","date_gmt":"2017-03-06T17:49:05","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=13887"},"modified":"2017-03-11T16:07:24","modified_gmt":"2017-03-11T21:07:24","slug":"b2b-pr-strategy-monday-myth","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/b2b-pr-strategy-monday-myth\/","title":{"rendered":"B2B Monday Myth: All I Need Is a Press Release"},"content":{"rendered":"

\"B2B<\/a><\/h3>\n

The\u00a0Myth: All I Need Is A Press Release<\/strong><\/h3>\n

The Truth:\u00a0The PR Landscape Has\u00a0Evolved, and B2B Brands Must Evolve with It<\/strong><\/h3>\n

The nature of public relations\u00a0has changed. The truth is, traditional PR cannot exist on its own anymore. Your company cannot skirt by with just a press release, hoping that newspapers, television, and radio will pick up your story. Technology and the rise of digital marketing have forced both B2C and B2B brands\u00a0to broaden their PR strategy. The way information is shared is different, and your business must adapt if you plan to remain relevant and get your stories out to the right people at the right time.<\/p>\n

The Integration of Different Departments<\/strong><\/h4>\n

In the past,\u00a0PR would have its own separate silo. When social media first blossomed, it was largely separate from PR. Now, public relations must integrate with social media<\/a> and other digital marketing efforts\u00a0for more engaged customers and better results.<\/p>\n

SEO is also an important part of public relations today. Your press releases can go much further with the right links and keywords. These tools also give you the\u00a0ability to better target your prospects and\u00a0track results. This way, you can find out which stories resonate most with the audiences you’re trying to reach\u00a0and\u00a0back your decisions with concrete data.<\/p>\n

Increased Speed of Communication<\/strong><\/h4>\n

Information today moves faster than ever. Gone are the days when drafting and distributing a press release was a multi-day process. Companies today benefit from preparing stories ahead of time and developing a cohesive strategy for distributing them through multiple channels and media<\/a>.<\/p>\n

Public relations, at its core, is still very much about building and nurturing relationships. Going the extra mile to write in a form that is easily convertible for your contact, who will (hopefully) be publishing your work, will go a long way and get your stories out faster. Let\u00a0them know where they can find more information, such as on your website or social media channels\u00a0to speed up the process and keep your company top of mind.<\/p>\n

A Bigger Network of Storytellers<\/strong><\/h4>\n

Today, people aren’t solely relying on national publications and TV news channels as the only important and credible source of information. With the rise of social media, there could be any number of people talking about your company. Identifying influencers in your industry, whether they’re respected bloggers, YouTube personalities, or trusted trade publications, can help you shape your stories and who you want reading them. Engage and cultivate relationships with these influencers and you could see your stories reaching their networks of dedicated followers.<\/p>\n

Improve Relationships With Trade Publications<\/strong><\/h4>\n

Print is not dead. Which is why it’s important to cultivate good\u00a0relationships with trade publications<\/a> for editorial preference and customized digital opportunities. Leveraging a media buy and keeping up your advertising with a specific trade publication is a great way to get better PR for your company.<\/p>\n

As the public relations landscape continues to change, it will become more critical to stay on top of digital trends and maintain\u00a0valuable connections. While B2B companies should not overlook traditional media and trade publications, you should look for ways to stay connected online and make your PR content even more shareable. Telling your brand’s story is an important part of connecting with your audience and reaching new ones.<\/p>\n","protected":false},"excerpt":{"rendered":"

The\u00a0Myth: All I Need Is A Press Release The Truth:\u00a0The PR Landscape Has\u00a0Evolved, and B2B Brands Must Evolve with It The nature of public relations\u00a0has changed. The truth is, traditional PR cannot exist on its own anymore. Your company cannot skirt by with just a press release, hoping that newspapers, television, and radio will pick […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[507,103,188,600,169],"tags":[662,663,182,214,105],"class_list":["post-13887","post","type-post","status-publish","format-standard","hentry","category-b2b-monday-myth","category-marketing-strategy-2","category-public-relations","category-seo","category-social-media-2","tag-b2b-pr-strategy","tag-changes-in-the-pr-industry","tag-public-relations","tag-seo","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/13887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=13887"}],"version-history":[{"count":20,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/13887\/revisions"}],"predecessor-version":[{"id":13931,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/13887\/revisions\/13931"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=13887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=13887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=13887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}