{"id":13854,"date":"2017-03-10T12:16:27","date_gmt":"2017-03-10T17:16:27","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=13854"},"modified":"2017-03-10T12:16:27","modified_gmt":"2017-03-10T17:16:27","slug":"tips-for-b2b-social-responsibility","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/tips-for-b2b-social-responsibility\/","title":{"rendered":"How B2B Brands Can Tackle Social Responsibility"},"content":{"rendered":"

\"tips<\/a>Last week, we discussed whether corporate social responsibility is necessary\u00a0for B2B brands and the many benefits<\/a>\u00a0your business can\u00a0gain from\u00a0it. Attracting better talent. Lowering costs. Improving your reputation. Even increasing profits. It’s\u00a0clear that social involvement is crucial for B2B brands today. Follow these tips for B2B social responsibility to get your program started right:<\/p>\n

Consider\u00a0What Your Prospects Care About<\/strong><\/h4>\n

Your marketing department may have some of the best information when it comes to the preferences of your prospects. There are many directions you can go when it comes to supporting social causes. You can center an entire campaign around a specific issue, or you can incorporate charitable actions into your business in other ways. You have to decide as a company what is the best approach to take. But it can only help to take into consideration what prospects value most.\u00a0Find out what they care about, and if it aligns with your\u00a0company goals, you’ve found your social responsibility focus.<\/p>\n

Raise Awareness<\/strong><\/p>\n

To build your reputation, it takes more than making your current clients aware of your social efforts. Who else has stake in your company? Involving the community, shareholders, government, and other organizations can be an essential part<\/a> of the process. It’s also important to play an active role in your local community. While thinking large-scale in your social efforts is\u00a0good, it never hurts to participate\u00a0in local events\u00a0and support\u00a0the community where your business resides. For small businesses, this may be the full extent of your CSR efforts, but the community help make\u00a0your message go further.<\/p>\n

Spread the Word on\u00a0Social Media<\/strong><\/p>\n

Promoting your community involvement or charitable\u00a0efforts\u00a0on social media is key. If\u00a0a regional office of your company is participating in community events, snap some photos and upload them to your social media channels. People will like to see your involvement and support in these local activities. And \u2013 even more importantly \u2013 it draws attention to the organization you’re helping.<\/p>\n

Dedicate A Page On Your Website<\/strong><\/p>\n

While larger companies like Google can devote entire websites<\/a> to their CSR efforts, you may want to consider a single landing page on your website. Many companies dedicate a page on their websites to “Community Involvement,” where they list their corporate social responsibility efforts or the organizations they partner with. This is an easy way to showcase your efforts. You can house your CSR stories here and drive people to the page\u00a0through SEO and social media distribution.<\/p>\n

Some may think corporate social responsibility is irrelevant for\u00a0B2B brands. The truth is, prospects today want to work with companies that not only make good things, but do good things. What kind of good things has your B2B brand been doing lately?<\/p>\n","protected":false},"excerpt":{"rendered":"

Last week, we discussed whether corporate social responsibility is necessary\u00a0for B2B brands and the many benefits\u00a0your business can\u00a0gain from\u00a0it. Attracting better talent. Lowering costs. Improving your reputation. Even increasing profits. It’s\u00a0clear that social involvement is crucial for B2B brands today. Follow these tips for B2B social responsibility to get your program started right: Consider\u00a0What Your […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[188],"tags":[666,664,105,665],"class_list":["post-13854","post","type-post","status-publish","format-standard","hentry","category-public-relations","tag-community-involvement","tag-corporate-social-responsibility","tag-social-media","tag-tips-for-b2b-social-responsibility"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/13854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=13854"}],"version-history":[{"count":13,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/13854\/revisions"}],"predecessor-version":[{"id":13928,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/13854\/revisions\/13928"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=13854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=13854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=13854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}