{"id":13639,"date":"2017-01-16T00:25:12","date_gmt":"2017-01-16T05:25:12","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=13639"},"modified":"2017-01-16T00:25:12","modified_gmt":"2017-01-16T05:25:12","slug":"b2b-brand-storytelling-monday-myth","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/b2b-brand-storytelling-monday-myth\/","title":{"rendered":"B2B Monday Myth: My Brand Doesn’t Have a Story to Tell"},"content":{"rendered":"

\"b2b<\/a><\/h3>\n

The Myth: My Brand Doesn’t Have a Story To Tell.<\/strong><\/h3>\n

The Truth:\u00a0There’s More Than One Way to Tell (or Spin) a Story.<\/strong><\/h3>\n

As the Internet becomes more crowded with B2B content,\u00a0it is\u00a0increasingly\u00a0difficult for brands to stand out. One way to do so\u00a0is by telling more compelling stories than your competitors. While you may already be aware of this, perhaps you don’t\u00a0consider\u00a0your brand’s story intriguing\u00a0enough to get the job done. Well, here’s some good news.\u00a0Even if your company’s story isn’t\u00a0worthy of\u00a0a Hollywood film adaptation, there may be an angle or two you haven’t looked at yet.<\/p>\n

Do your clients have compelling stories that you have contributed to and are allowed to discuss publicly? For instance, a company that manufactures plastic parts may seem uninteresting. But if that company manufacturers a\u00a0part that helps a scientist make a medical breakthrough, that’s a storytelling opportunity. Even if you don’t have that kind of story, you may be able to, as an industry expert, provide insights on relevant stories in the news.\u00a0Many manufacturers already use these approaches for storytelling.<\/p>\n

Here are a few examples of creative B2B brand storytelling:<\/strong><\/p>\n

GE<\/strong>\u00a0– GE has an entire separate website<\/a> devoted to content. It not only showcases their own case studies, but also highlights other stories. There are articles<\/a> that don’t even contain “GE” anywhere in the copy. Instead, they represent the innovation with which GE has made itself synonymous.<\/p>\n

Cisco\u00a0<\/strong>\u00a0– \u00a0Cisco\u00a0is a master at content marketing and another example of a B2B brand\u00a0that has its own website just for content<\/a>.\u00a0They also have a gigantic content team to keep it running. Cisco has\u00a0established itself as the authority\u00a0in digital networking, which means they can easily discuss topics like smart cities<\/a>. And their words carry significant weight with their prospects.<\/p>\n

Betatronix <\/strong>–\u00a0Even if you aren’t a highly visible B2B brand like GE or Cisco, you can still try this approach. Betatronix, a company that manufacturers\u00a0potentiometers and other components, may seem uninteresting at first. But not when you find out who they work\u00a0with\u00a0\u2013 NASA. Just one of many clients with major news stories<\/a> that Betatronix can either contribute to directly or provide expert commentary on.<\/p>\n

If you think your brand doesn’t have a story to tell, take a step back and look at the big picture. By analyzing your impact on\u00a0your more well-known client’s projects or looking at what’s going on in the industries surround your brand\u00a0\u2013 you’ll be able to find plenty of stories to tell. You don’t need a 100-person content team to make it happen. You can simply use your blog to\u00a0distribute your stories as often as you can. Doing so will establish a more personal connection with your consumers and prospects. It’s a strategy that will feed your lead-generation engine well into the future.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Myth: My Brand Doesn’t Have a Story To Tell. The Truth:\u00a0There’s More Than One Way to Tell (or Spin) a Story. As the Internet becomes more crowded with B2B content,\u00a0it is\u00a0increasingly\u00a0difficult for brands to stand out. One way to do so\u00a0is by telling more compelling stories than your competitors. While you may already be […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[507,273,388,103],"tags":[645,646,138,647,338],"class_list":["post-13639","post","type-post","status-publish","format-standard","hentry","category-b2b-monday-myth","category-content","category-lead-generation-nurturing","category-marketing-strategy-2","tag-b2b-brand-storytelling","tag-cisco","tag-content-marketing","tag-examples-of-brand-storytelling","tag-ge"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/13639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=13639"}],"version-history":[{"count":22,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/13639\/revisions"}],"predecessor-version":[{"id":13668,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/13639\/revisions\/13668"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=13639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=13639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=13639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}