{"id":13581,"date":"2016-12-29T16:59:41","date_gmt":"2016-12-29T21:59:41","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=13581"},"modified":"2016-12-29T16:59:41","modified_gmt":"2016-12-29T21:59:41","slug":"17-smart-b2b-marketing-tips-for-2017","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/17-smart-b2b-marketing-tips-for-2017\/","title":{"rendered":"17 Smart B2B Marketing Tips for 2017"},"content":{"rendered":"

\"b2b<\/a><\/p>\n

As 2016 draws to a end, it’s nearly time to close the books and open the bubbly. In the spirit of the New Year, we’d like to send you off with 17 (yes 17!) of our best B2B marketing tips for 2017. These 17 tips cover the top tools, strategies, and marketing advice that\u00a0will help carry you confidently into the new year. So brush up on everything from Marketing Plans to deciding whether or not to hire an SEO Specialist. Then grab a glass, and set your own plans in motion.<\/p>\n

17 Smart B2B Marketing Tips for 2017<\/strong><\/h4>\n

Marketing Strategy<\/strong><\/p>\n

1. Make sure you have these 3 key ingredients<\/a> in your 2017 marketing plan to start off a successful year.<\/p>\n

Branding<\/strong><\/p>\n

2. Get answers to the burning questions about B2B taglines<\/a> that you were too afraid to ask.<\/p>\n

3. Find your brand’s voice<\/a>. It’s important to know it like the back of your hand before you start advertising.<\/p>\n

Content<\/strong><\/p>\n

4. Find the right mix of B2B lead-generating content<\/a>.<\/p>\n

5. Add some spice<\/a> to your B2B content while keeping it effective.<\/p>\n

6. (Finally) understand the difference between inbound and content marketing<\/a>.<\/p>\n

Social Media<\/strong><\/p>\n

7. Consider a tiered social media strategy<\/a> for your company’s brands or global locations.<\/p>\n

8. Take advantage of free tools for curating social media content<\/a>.<\/p>\n

Email Marketing<\/strong><\/p>\n

9. Fine-tune your email segmentation<\/a> game, and watch your CTR\u00a0go up.<\/p>\n

10. Try breaking up<\/a> with unresponsive contacts — the results might surprise you.<\/p>\n

11. Kick high email bounce rates<\/a> to the curb.<\/p>\n

Design<\/strong><\/p>\n

12. Use this simple trick to streamline your advertising\u00a0messages and visuals<\/a>.<\/p>\n

13. Create a snazzy yet\u00a0cost-effective marketing video<\/a> for your company.<\/p>\n

Media Buying<\/strong><\/p>\n

14. Cultivate relationships<\/a> with your industry trade publications.<\/p>\n

15. Feed your sales funnel with the right\u00a0creative media mix<\/a>.<\/p>\n

Search<\/strong><\/p>\n

16. Keep these important changes<\/a> in mind when building your 2017 search campaigns.<\/p>\n

17. Consider bringing an SEO specialist<\/a> on board.<\/p>\n

With these tips in hand, you can march your brand confidently into 2017. Now, go open up a bottle of champagne, and say cheers to another year in the books! We hope 2017 finds you healthy, happy, and successful. Happy New Year!<\/p>\n","protected":false},"excerpt":{"rendered":"

As 2016 draws to a end, it’s nearly time to close the books and open the bubbly. In the spirit of the New Year, we’d like to send you off with 17 (yes 17!) of our best B2B marketing tips for 2017. These 17 tips cover the top tools, strategies, and marketing advice that\u00a0will help […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[236,232,623,632,272,630,285,537,631],"class_list":["post-13581","post","type-post","status-publish","format-standard","hentry","category-b2b","tag-b2b-email-marketing","tag-b2b-marketing-strategy","tag-b2b-marketing-tips-for-2017","tag-b2b-media-buying","tag-b2b-media-strategies","tag-b2b-sem-strategies","tag-b2b-seo-strategies","tag-b2b-social-media-tips","tag-creative-b2b-advertising"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/13581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=13581"}],"version-history":[{"count":6,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/13581\/revisions"}],"predecessor-version":[{"id":13603,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/13581\/revisions\/13603"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=13581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=13581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=13581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}