{"id":13496,"date":"2016-11-24T08:43:14","date_gmt":"2016-11-24T13:43:14","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=13496"},"modified":"2016-11-23T13:43:38","modified_gmt":"2016-11-23T18:43:38","slug":"5-tips-for-smart-b2b-marketers-on-black-friday","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/5-tips-for-smart-b2b-marketers-on-black-friday\/","title":{"rendered":"5 Tips for Smart B2B Marketers on Black Friday"},"content":{"rendered":"<p><a href=\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2016\/11\/tips-for-smart-b2b-marketers.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-13500\" src=\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2016\/11\/tips-for-smart-b2b-marketers.jpg\" alt=\"tips for smart b2b marketers\" width=\"1150\" height=\"610\" srcset=\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2016\/11\/tips-for-smart-b2b-marketers.jpg 1150w, https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2016\/11\/tips-for-smart-b2b-marketers-768x407.jpg 768w\" sizes=\"auto, (max-width: 1150px) 100vw, 1150px\" \/><\/a><\/p>\n<p>Everyone else is out getting deals, pushing through crowds, and fighting over the last electronic gadget available for 79% off. But you &#8212; you are sitting back, eating a nice pile of leftovers, and planning for 2017. That&#8217;s the kind of business you run. So as you prepare, we&#8217;ve got a fews tips to get you started.<\/p>\n<p><strong>Here Are 5 Tips for Smart B2B Marketers As You Think Ahead to 2017:<\/strong><\/p>\n<ol>\n<li><a href=\"https:\/\/www.mgb2b.com\/blog\/feed-b2b-sales-funnel-through-a-creative-media-mix\/\"><strong>Get Your Creative Media Mix Right<\/strong><\/a><strong>.<\/strong> Are you using the right medium at the right point in the sales funnel? This guide will help you fine-tune your plan, and hit the right people at the right time.<\/li>\n<li><a href=\"https:\/\/www.mgb2b.com\/blog\/beyond-advertising-in-industry-trade-pubs\/\"><strong>See What You Can Gain From Your Trade Pubs<\/strong><\/a>. You can get more than just a print ad from your trade publications.\u00a0More opportunities. More value. And a lot more leads.<\/li>\n<li><a href=\"https:\/\/www.mgb2b.com\/blog\/device-bidding-for-b2b-marketing\/\"><strong>Learn the Latest Paid Search\u00a0Opportunities.<\/strong><\/a>\u00a0Adwords device bidding is one of the latest tools available to B2B marketers from our friends at Google.\u00a0Those who use it correctly\u00a0can gain an edge over their competitors.<\/li>\n<li><a href=\"https:\/\/www.mgb2b.com\/blog\/content-marketing-stats-for-manufacturers-in-2017\/\"><strong>Know How Others In Your Industry Use\u00a0Content.<\/strong><\/a> Learn not only the important stats for 2017, but what each one means for you.<\/li>\n<li><a href=\"https:\/\/www.mgb2b.com\/blog\/8-trade-show-marketing-tips\/\"><strong>Rock the Trade Shows.<\/strong><\/a> Trade shows aren&#8217;t obsolete. They actually offer great new opportunities that never existed before. Use these <a href=\"https:\/\/www.mgb2b.com\/blog\/8-trade-show-marketing-tips\/\">8 tips<\/a> to do trade events\u00a0right in 2017\u00a0&#8212; before, during, and after each show.<\/li>\n<\/ol>\n<p>As the exhausted masses return from the malls, bruised and irritated by humanity, you&#8217;ll be sitting home with a belly full of turkey and a brain brimming with ideas for next year.<\/p>\n<p>Happy Thanksgiving and a very Happy (and Smart)\u00a0Black Friday to you!<\/p>\n<p><strong>Need more ideas for 2017? <a href=\"https:\/\/www.mgb2b.com\/contact.html\">Drop us a line.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everyone else is out getting deals, pushing through crowds, and fighting over the last electronic gadget available for 79% off. But you &#8212; you are sitting back, eating a nice pile of leftovers, and planning for 2017. That&#8217;s the kind of business you run. So as you prepare, we&#8217;ve got a fews tips to get [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101,273,103,602],"tags":[244,609,141,558,608,107,108],"class_list":["post-13496","post","type-post","status-publish","format-standard","hentry","category-consider-this","category-content","category-marketing-strategy-2","category-paid-search","tag-b2b-content","tag-black-friday","tag-paid-search","tag-sales-funnel","tag-tips-for-smart-b2b-marketers","tag-trade-pubs","tag-trade-shows"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Tips for Smart B2B Marketers on Black Friday || Mascola B2B Marketing<\/title>\n<meta name=\"description\" content=\"While everyone else is out Black Friday shopping, you&#039;re home. Use your time well with these 5 tips for smart B2B marketers, and conquer 2017.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mgb2b.com\/blog\/5-tips-for-smart-b2b-marketers-on-black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tips for Smart B2B Marketers on Black Friday || Mascola B2B Marketing\" \/>\n<meta property=\"og:description\" content=\"While everyone else is out Black Friday shopping, you&#039;re home. Use your time well with these 5 tips for smart B2B marketers, and conquer 2017.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mgb2b.com\/blog\/5-tips-for-smart-b2b-marketers-on-black-friday\/\" \/>\n<meta property=\"og:site_name\" content=\"Mascola B2B Marketing Blog, B2B Advertising Agency\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-24T13:43:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-11-23T18:43:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2016\/11\/tips-for-smart-b2b-marketers.jpg\" \/>\n<meta name=\"author\" content=\"MGB2B\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MGB2B\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mgb2b.com\/blog\/5-tips-for-smart-b2b-marketers-on-black-friday\/\",\"url\":\"https:\/\/www.mgb2b.com\/blog\/5-tips-for-smart-b2b-marketers-on-black-friday\/\",\"name\":\"5 Tips for Smart B2B Marketers on Black Friday || Mascola B2B Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/www.mgb2b.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mgb2b.com\/blog\/5-tips-for-smart-b2b-marketers-on-black-friday\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mgb2b.com\/blog\/5-tips-for-smart-b2b-marketers-on-black-friday\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2016\/11\/tips-for-smart-b2b-marketers.jpg\",\"datePublished\":\"2016-11-24T13:43:14+00:00\",\"dateModified\":\"2016-11-23T18:43:38+00:00\",\"author\":{\"@id\":\"https:\/\/www.mgb2b.com\/blog\/#\/schema\/person\/b2fc15e99b2e92b2407dda4cdfa5008c\"},\"description\":\"While everyone else is out Black Friday shopping, you're home. 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