{"id":13485,"date":"2016-11-28T12:40:04","date_gmt":"2016-11-28T17:40:04","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=13485"},"modified":"2016-11-28T12:40:04","modified_gmt":"2016-11-28T17:40:04","slug":"are-email-unsubscribes-bad","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/are-email-unsubscribes-bad\/","title":{"rendered":"B2B Monday Myth: Unsubscribes Are Bad"},"content":{"rendered":"

\"are<\/a><\/h3>\n

The Myth: Unsubscribes Are Bad<\/strong><\/h3>\n

The Truth: Unsubscribes Can Become One of Your Greatest Email Marketing Tools<\/strong><\/h3>\n

You may look at the number of unsubscribes after you send out an email and do a victory dance because your unsubscribe rate is low. Or, you might fret over high unsubscribe rates. But the question is: Are Email Unsubscribes Bad?<\/strong> Not necessarily.<\/p>\n

Contrary to\u00a0popular belief, unsubscribes are not always\u00a0bad news. When prospects opt out from your emails, it means you’ve cut\u00a0people from your list with little to no interest\u00a0in your product or service. And you did it without moving a muscle. This paints a\u00a0clearer picture of which prospects are<\/em> interested — and that will\u00a0translate into\u00a0higher conversion rates down the road.<\/p>\n

Here Are 3 Silver Linings You Can Find In Your Unsubscribe List:<\/strong><\/p>\n

    \n
  1. You’ll Save\u00a0Time and Money.<\/strong>\u00a0There’s no glory in having\u00a01,000,000\u00a0people on\u00a0your\u00a0email list if only a small percentage is\u00a0engaging with your content or even interested in what you have to say.\u00a0When people unsubscribe, it’s usually because they are uninterested and unlikely to convert, not because your campaign is\u00a0flawed or off-base. This leads to a\u00a0more condensed but higher-quality list<\/a>, allowing you to\u00a0increase the focus on your target audience. Homing in on interested prospects\u00a0will save you time and money down the road, since you won’t be following up unnecessarily with cold leads.<\/li>\n
  2. You Can Learn More About Your Target.\u00a0<\/strong>When your list condenses,\u00a0it allows you to get to know your target audience better. You can fine-tune your content and even rework products based on the feedback and behavior of this tighter, more interested audience. With more accurate information, your marketing team will be more successful with\u00a0converting subscribers into lasting buyers.<\/li>\n
  3. You Can Learn More About Your Email Practices.<\/strong> Look at unsubscribes as an opportunity to learn more about\u00a0how you can improve your email practices by asking why they are unsubscribing. If you have a high unsubscribe rate and they tell\u00a0you they feel bombarded by your emails, pull back a bit. If they\u00a0are frustrated because your emails aren’t mobile-friendly, you’ll need to change your email design. High unsubscribe rates can happen for lots of reasons, so use unsubscribes as a tool to improve your email efforts.<\/li>\n<\/ol>\n

    You also don’t need to wait for people to unsubscribe to cull down your list. Interested in parting ways with\u00a0uninterested readers? It might be time for some breakup emails. Check out these tips on how to write one.<\/a>\u00a0Saying goodbye can be hard, but sometimes it’s best for business.<\/p>\n","protected":false},"excerpt":{"rendered":"

    The Myth: Unsubscribes Are Bad The Truth: Unsubscribes Can Become One of Your Greatest Email Marketing Tools You may look at the number of unsubscribes after you send out an email and do a victory dance because your unsubscribe rate is low. Or, you might fret over high unsubscribe rates. But the question is: Are […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[507,493],"tags":[610,236,613,612,611],"class_list":["post-13485","post","type-post","status-publish","format-standard","hentry","category-b2b-monday-myth","category-email-marketing","tag-are-email-unsubscribes-bad","tag-b2b-email-marketing","tag-breakup-emails","tag-target-audience-insights","tag-unsubscribe-rate"],"yoast_head":"\nB2B Monday Myth: Unsubscribes Are Bad || Mascola B2B Marketing<\/title>\n<meta name=\"description\" content=\"Are email unsubscribes bad for business? 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