{"id":13467,"date":"2016-11-14T15:16:23","date_gmt":"2016-11-14T20:16:23","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=13467"},"modified":"2016-11-18T15:45:45","modified_gmt":"2016-11-18T20:45:45","slug":"paid-search-for-b2b","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/paid-search-for-b2b\/","title":{"rendered":"B2B Monday Myth: Paid Search Isn’t Worth the Money"},"content":{"rendered":"

\"paid<\/a><\/p>\n

The Myth: Paid\u00a0Search Isn’t Worth the Money<\/strong><\/h3>\n

The Truth: Paid Search Can Provide Great\u00a0Results If It’s Managed Right<\/strong><\/h3>\n

One of the biggest challenges for B2B marketers is getting good\u00a0search rankings. There are likely many\u00a0companies battling for the top key words in your\u00a0industry. Paid Search, when done correctly, can help you\u00a0grab the spots above<\/em> organic results at the very top of the\u00a0SERP (Search Engine Results Page). It’s true that some have trouble getting results from Paid Search. But there are usually some elements they can fine-tune in order to make it a more successful campaign. So whether you’ve tried and given up, or are diving into Paid Search for the first time, here are a few important things to think about:<\/p>\n

    \n
  1. Know Your Target.<\/strong> Make sure you know your target audience well so that the ads you create will\u00a0resonate. In this way, it is not unlike traditional advertising.<\/li>\n
  2. Choose Your Words (Message) Carefully.<\/strong> Be original and impactful with your word choices. If the message is off, the ads won’t work. This is one mistake many marketers make with Paid Search that can be easily avoided<\/a>.<\/li>\n
  3. Get Your Keywords Right.<\/strong> Luckily, this is something that you can fine-tune as you go, but having the right keywords is well, key. Because while keywords are certainly not the only thing<\/a> to take into account, they\u00a0are the foundation<\/em>\u00a0of search engine marketing. If your competitors are outbidding you, step back and take a look at how you can get more targeted with your keywords. There’s a possibility you can own\u00a0phrases that they’ve never even considered.<\/li>\n
  4. Consider Geography.<\/strong> If you do Paid Search and target every place on the globe, you’re likely wasting valuable dollars.\u00a0Targeting can be as wide as by country or as narrow as by zip code. And it can save you a ton of money.<\/strong><\/li>\n
  5. Monitor and Refine.<\/strong> This is perhaps the most important piece of\u00a0Paid Search advice. You can test what’s working. If one ad, keyword, or zip code is not performing\u00a0as well as others, you can cut it and put more money into the ones that are. Or you can use that money to test new ideas, words, and offers. The possibilities are nearly unlimited, and you get more bang for your buck.<\/li>\n<\/ol>\n

    When you take these steps, the potential ROI for Paid Search is very high. Paid Search for B2B brands is constantly evolving, which means the opportunities for sellers to generate brand awareness and quality leads grows every day. Stay on top of where Paid Search is headed and how it’s performing for your brand. When you do, you’ll be able to reap the benefits of a carefully crafted Search Campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"

    The Myth: Paid\u00a0Search Isn’t Worth the Money The Truth: Paid Search Can Provide Great\u00a0Results If It’s Managed Right One of the biggest challenges for B2B marketers is getting good\u00a0search rankings. There are likely many\u00a0companies battling for the top key words in your\u00a0industry. Paid Search, when done correctly, can help you\u00a0grab the spots above organic results […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[388,103,602],"tags":[605,606,207,603,604,607],"class_list":["post-13467","post","type-post","status-publish","format-standard","hentry","category-lead-generation-nurturing","category-marketing-strategy-2","category-paid-search","tag-geo-targeted-search","tag-keywords","tag-messaging","tag-paid-search-for-b2b-brands","tag-paid-search-mistakes","tag-roi"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/13467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=13467"}],"version-history":[{"count":14,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/13467\/revisions"}],"predecessor-version":[{"id":13489,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/13467\/revisions\/13489"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=13467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=13467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=13467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}