{"id":13403,"date":"2016-11-03T10:55:59","date_gmt":"2016-11-03T14:55:59","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=13403"},"modified":"2016-11-07T10:56:26","modified_gmt":"2016-11-07T15:56:26","slug":"content-marketing-stats-for-manufacturers-in-2017","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/content-marketing-stats-for-manufacturers-in-2017\/","title":{"rendered":"Key Content Marketing Stats for Manufacturers in 2017"},"content":{"rendered":"<p><a href=\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2016\/11\/content-marketing-stats-for-manufacturers.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-13414\" src=\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2016\/11\/content-marketing-stats-for-manufacturers.jpg\" alt=\"content marketing stats for manufacturers\" width=\"1150\" height=\"766\" srcset=\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2016\/11\/content-marketing-stats-for-manufacturers.jpg 1150w, https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2016\/11\/content-marketing-stats-for-manufacturers-768x511.jpg 768w\" sizes=\"auto, (max-width: 1150px) 100vw, 1150px\" \/><\/a>The Content Marketing Institute recently released its\u00a0annual report:\u00a0<a href=\"http:\/\/contentmarketinginstitute.com\/2016\/11\/manufacturing-marketers-breakthrough-research\/\">2017 Manufacturing Content Marketing: Benchmarks, Budgets, and Trends North America<\/a>. And the results are promising for manufacturers this year. Many who were stuck are starting to find their way\u00a0through the world of content marketing. And lots of manufacturers are starting to see results.<\/p>\n<h3><strong>Here Are 6 Key Content Marketing Stats for Manufacturers &#8212; and\u00a0What They Mean for Your Business:<\/strong><\/h3>\n<ul>\n<li style=\"padding-left: 30px;\"><strong>85% of Manufacturing Marketers Are Using Content Marketing\u00a0to Reach Their Prospects.<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 90px;\"><em><strong>What\u00a0that means for you:<\/strong><\/em>\u00a0Content marketing\u00a0may not be part of your marketing plan, but it is likely something your competitors are doing. If you <em>are<\/em> using content marketing, it&#8217;s important that you differentiate your content. The content you are producing should resonate with the audience but also reflect your brand&#8217;s strategic positioning in order to accomplish this.<\/p>\n<ul>\n<li style=\"padding-left: 30px;\"><strong>Of Those Who Don&#8217;t\u00a0Use Content Marketing, 53% Plan\u00a0to\u00a0Do So Within the Next Year.<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 90px;\"><em><strong>What\u00a0that means for you:<\/strong><\/em>\u00a0Again, if content marketing is not part of your marketing strategy, 2017 is the year to get it going.\u00a0Your competitors are likely already on the content train.<\/p>\n<ul>\n<li style=\"padding-left: 30px;\"><strong>92% of Content Marketers in the Manufacturing Sector Use\u00a0Email to Distribute Content.<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 90px;\"><em><strong>What\u00a0that means for you:<\/strong><\/em>\u00a0There are many ways to distribute content, but email is one of the most frequently used. What&#8217;s more, <a href=\"https:\/\/www.mgb2b.com\/blog\/email-marketing-what-manufacturers-are-missing\/\">manufacturers in particular have\u00a0success<\/a> at getting their prospects to open their emails.\u00a0So having an email program is a must, but it&#8217;s also important to know how to do it right. That includes everything from <a href=\"https:\/\/www.mgb2b.com\/blog\/b2b-email-segmentation\/\">proper segmentation<\/a> of your lists to intuitive\u00a0design based on the user experience.<\/p>\n<ul>\n<li style=\"padding-left: 30px;\"><strong>63% Proclaim\u00a0SEM to Be the\u00a0Most Effective Method for Promoting Content.<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 90px;\"><em><strong>What\u00a0that means for you:<\/strong><\/em>\u00a0Along with email, Paid Search should be among your distribution tactics when you&#8217;re ready to put your content out there. It&#8217;s an effective way to get new leads\u00a0&#8212; one that can be fine-tuned easily and quickly. You should also\u00a0consider <a href=\"https:\/\/www.mgb2b.com\/blog\/b2b-monday-myth-dont-need-seo-specialist\/\">hiring an SEO Specialist<\/a> or an agency that can help you with all aspects of Search Engine Marketing &#8212; both paid and organic.<\/p>\n<ul>\n<li style=\"padding-left: 30px;\"><strong>82%\u00a0Are Running Print Ads to Promote Their Content.\u00a0<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 90px;\"><em><strong>What\u00a0that means for you:<\/strong><\/em>\u00a0Advertising in Trade Publications is far from dead. In fact, there are many reasons why you should <a href=\"https:\/\/www.mgb2b.com\/blog\/beyond-advertising-in-industry-trade-pubs\/\">strengthen your relationship<\/a> with your trade pub reps. Chief among them &#8212; you can score opportunities to promote your content digitally to their lists and drive new leads into your sales funnel.<\/p>\n<ul>\n<li style=\"padding-left: 30px;\"><strong>69% of Manufacturers Who Do Content Marketing Attribute Their Success\u00a0to Good Strategy.<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 90px;\"><em><strong>What\u00a0that means for you:<\/strong><\/em>\u00a0A Content Strategy is one of the most important parts of a successful content program. If\u00a0you&#8217;ve skipped this step, it&#8217;s a good idea to go back and make sure you have a plan before you start creating and distributing content in 2017. Make sure your Content Strategy is well-documented so you can measure its success at several points throughout the year.<\/p>\n<p>As you prepare for 2017, Content Marketing is an essential\u00a0tool to have in your arsenal.\u00a0If you haven&#8217;t already, it&#8217;s time to surpass your competitors, and establish yourself as <em><strong>the<\/strong><\/em> authority in your industry.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Content Marketing Institute recently released its\u00a0annual report:\u00a02017 Manufacturing Content Marketing: Benchmarks, Budgets, and Trends North America. And the results are promising for manufacturers this year. Many who were stuck are starting to find their way\u00a0through the world of content marketing. And lots of manufacturers are starting to see results. Here Are 6 Key Content [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[273,493,249,388,169],"tags":[598,113,599,445],"class_list":["post-13403","post","type-post","status-publish","format-standard","hentry","category-content","category-email-marketing","category-insights-for-manufacturers","category-lead-generation-nurturing","category-social-media-2","tag-content-marketing-stats-for-manufacturers","tag-content-strategy","tag-does-content-marketing-work","tag-marketing-plans-for-manufacturing-companies"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/13403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=13403"}],"version-history":[{"count":14,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/13403\/revisions"}],"predecessor-version":[{"id":13418,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/13403\/revisions\/13418"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=13403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=13403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=13403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}