{"id":13338,"date":"2016-10-31T10:51:36","date_gmt":"2016-10-31T14:51:36","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=13338"},"modified":"2016-10-31T10:58:14","modified_gmt":"2016-10-31T14:58:14","slug":"b2b-monday-myth-dont-need-seo-specialist","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/b2b-monday-myth-dont-need-seo-specialist\/","title":{"rendered":"B2B Monday Myth: We Don&#8217;t Need an SEO Specialist"},"content":{"rendered":"<h3><a href=\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2016\/10\/B2B-SEO-help.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-13378\" src=\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2016\/10\/B2B-SEO-help.jpg\" alt=\"B2B SEO Help\" width=\"1150\" height=\"835\" srcset=\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2016\/10\/B2B-SEO-help.jpg 1150w, https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2016\/10\/B2B-SEO-help-768x557.jpg 768w\" sizes=\"auto, (max-width: 1150px) 100vw, 1150px\" \/><\/a><\/h3>\n<h3><strong>The Myth:\u00a0My Company Is All Set &#8212; We Don&#8217;t Need an SEO Specialist.<\/strong><\/h3>\n<h3><strong>The Truth: SEO Is More Important Than Ever (And May Entail More Than You Realize).<\/strong><\/h3>\n<p>SEO has long been an important strategy for the success of B2B websites,\u00a0but it has evolved quite a bit over the past few years, and continues to do so at lightning speed. Which means working with an SEO Specialist or having one on your team\u00a0is imperative.<\/p>\n<p><strong>Here&#8217;s How B2B SEO Help Can Get Your Website in Shape (and keep it that way):<\/strong><\/p>\n<ul>\n<li><strong>They Know the Google Game.<\/strong> As of right now Google takes into account <a href=\"http:\/\/searchengineland.com\/faq-all-about-the-new-google-rankbrain-algorithm-234440\"><strong><em>hundreds<\/em><\/strong> of different variables<\/a> when determining how you rank in search. It goes way beyond keywords. An SEO Specialist knows the ins and outs of how Google evaluates content, credibility, site architecture \u2013 everything.<\/li>\n<li><strong>They Can Help You Stay Ahead of the Game.<\/strong> Google changes. A lot. The rules of SEO change more often than the weather in New England. Even if you&#8217;ve read every book on\u00a0SEO and\u00a0think you&#8217;re an\u00a0expert, those resources will soon be old news. An SEO Specialist may not know Google&#8217;s exact\u00a0<a href=\"https:\/\/moz.com\/google-algorithm-change\">algorithm\u00a0changes<\/a>, but they will know how they affect your search engine results and make the appropriate changes to keep\u00a0your site completely up-to-date.<\/li>\n<li><strong>They Can Help You Avoid Costly Mistakes.<\/strong> Just because you thought to add SEO doesn&#8217;t guarantee effective\u00a0results. In fact, your brand can get heavily <a href=\"https:\/\/www.seroundtable.com\/google-issues-unnatural-outbound-links-penalties-21910.html\">penalized<\/a> for using tactics like:\n<ul>\n<li>Artificial Backlinks<\/li>\n<li>Stuffing Keywords<\/li>\n<li>Unrelated Keywords<\/li>\n<li>Cloaking<\/li>\n<li>Duplicating Content<\/li>\n<\/ul>\n<\/li>\n<li><strong>They Have the Right Weapons.<\/strong> There are many\u00a0resources\u00a0to\u00a0help you develop an effective SEO campaign. But you may not be aware of all of them. Advanced analytics programs offer features that Google Analytics may\u00a0not. Keyword research tools give greater context, as well as extra insight into relevance, competition, search volume, and other factors. An\u00a0SEO expert invests in the most crucial software to build\u00a0SEO and know how to use them effectively.<\/li>\n<\/ul>\n<p>Since SEO reaches\u00a0buyers when they are looking\u00a0for the products and services you offer, it&#8217;s something B2B marketers cannot afford to get wrong. It can make the difference between you getting the sale and your competitor getting it. An SEO Specialist or <a href=\"http:\/\/www.mgb2b.com\">the right marketing agency <\/a>can deliver search results that will improve the success of your business down the road.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Myth:\u00a0My Company Is All Set &#8212; We Don&#8217;t Need an SEO Specialist. The Truth: SEO Is More Important Than Ever (And May Entail More Than You Realize). SEO has long been an important strategy for the success of B2B websites,\u00a0but it has evolved quite a bit over the past few years, and continues to [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[507],"tags":[590,592,593,591],"class_list":["post-13338","post","type-post","status-publish","format-standard","hentry","category-b2b-monday-myth","tag-b2b-seo-help","tag-do-i-need-an-seo-specialist","tag-google-algorithms","tag-seo-tips"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/13338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=13338"}],"version-history":[{"count":21,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/13338\/revisions"}],"predecessor-version":[{"id":13380,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/13338\/revisions\/13380"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=13338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=13338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=13338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}