{"id":13335,"date":"2016-10-24T11:37:39","date_gmt":"2016-10-24T15:37:39","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=13335"},"modified":"2016-10-24T16:17:54","modified_gmt":"2016-10-24T20:17:54","slug":"do-millennials-make-b2b-decisions","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/do-millennials-make-b2b-decisions\/","title":{"rendered":"B2B Monday Myth: Millennials Aren’t Making B2B Decisions"},"content":{"rendered":"

\"do<\/a><\/p>\n

The Myth: Millennials Aren’t Making B2B Decisions<\/strong><\/h3>\n

The Truth:\u00a0Millennials Are Changing the Face of B2B Marketing Altogether<\/strong><\/h3>\n

Over the last few years, the demographic for B2B buyers has dramatically shifted.\u00a0More than\u00a0half<\/a> of today’s B2B buyers\u00a0— employees assigned to find product providers — are labeled as millennials. This is a huge increase from 2012, when millennial buyers made up only\u00a027% of the B2B buyer job category.<\/p>\n

The\u00a0question isn’t: Do millennials make B2B decisions? It’s how has this giant shift affected B2B marketing?<\/strong><\/h3>\n

This dramatic shift<\/a> in\u00a0such a small period of time\u00a0means that successful B2B marketers must understand what makes millennials tick. As you’re probably already aware, millennials are less likely\u00a0to\u00a0respond to many of the marketing tactics\u00a0that worked on Baby Boomers, or even Gen X.\u00a0Millennials have never known a world without the Internet — they are\u00a0digital natives<\/a>. They complete the majority of their buying journey through their own research, rather than relying on sales reps. That means marketing content must always be relevant, easy to find, mobile-friendly, and engaging — but informative as well.\u00a0The challenge with content marketing today is finding\u00a0that perfect balance of engaging visual content, and informative decision-making content.<\/p>\n

If you’re worried about sacrificing Gen X and Baby Boomer decision makers, don’t. They may respond a little differently<\/a> from their younger counterparts, but they crave content just as much.<\/p>\n

The Importance of Mobile for This Audience<\/strong><\/h3>\n

Whatever content you create for this audience, one of the most important things to remember is to have mobile-friendly content. With 42% of B2B researchers using mobile as they make purchase decisions, you can’t afford to lose buyers during that process. That means your website, emails, white papers, blog posts — everything — need to\u00a0be legible,\u00a0well-designed, and easy\u00a0to navigate on a mobile phone. This applies across generations<\/a>\u00a0of course, but is particularly true for millennials, who use their mobile phones for nearly every decision they make — whether at work or at home.<\/p>\n

Not sure how to approach B2B marketing for this audience? Drop us a line<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Myth: Millennials Aren’t Making B2B Decisions The Truth:\u00a0Millennials Are Changing the Face of B2B Marketing Altogether Over the last few years, the demographic for B2B buyers has dramatically shifted.\u00a0More than\u00a0half of today’s B2B buyers\u00a0— employees assigned to find product providers — are labeled as millennials. This is a huge increase from 2012, when millennial […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[507],"tags":[190,586,587,589,588],"class_list":["post-13335","post","type-post","status-publish","format-standard","hentry","category-b2b-monday-myth","tag-b2b-marketing","tag-do-millennials-make-b2b-decisions","tag-marketing-to-millennials","tag-mobile-friendly-b2b-content","tag-mobile-friendly-b2b-design"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/13335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=13335"}],"version-history":[{"count":9,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/13335\/revisions"}],"predecessor-version":[{"id":13350,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/13335\/revisions\/13350"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=13335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=13335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=13335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}