{"id":13261,"date":"2016-10-06T19:18:46","date_gmt":"2016-10-06T23:18:46","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=13261"},"modified":"2016-10-06T19:18:46","modified_gmt":"2016-10-06T23:18:46","slug":"8-trade-show-marketing-tips","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/8-trade-show-marketing-tips\/","title":{"rendered":"8 Tips to Nail Your Next Trade Show"},"content":{"rendered":"

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\"trade<\/a><\/p>\n

A\u00a0trade show is a great opportunity to spread awareness of your product or service, network with others in your field, and make a name for your company within your industry. However, trade shows can also be tricky; you walk into a chaotic room packed with 1,000+ vendors touting their own products and services. How do you stand out?<\/em><\/p>\n

Follow these tips from pre-show right through the end and you\u2019ll be sure to make an impact.<\/p>\n

Pre Trade Show<\/h4>\n

Tip #1.\u00a0Get Creative With Your Booth Design.<\/strong> Stand out in the crowd with original booth messaging and design that aligns with your current campaign. This is also your chance to employ some humor in your booth\u2019s messaging. If yo make it funny, make sure it’s also relevant to your product or industry.<\/p>\n

Tip #2.\u00a0Utilize Social Media.<\/strong> Share posts from the event sponsor\u2019s social platforms and start networking with the attendees online before you\u2019re even there. Join the trade show community and share your company voice. Need to work on social?\u00a0Check out these tips to get your social media rolling.\u00a0<\/a><\/p>\n

At the Show<\/h4>\n

Tip #3.\u00a0Swag Is Your Friend.<\/strong> Make sure visitors to your booth aren\u2019t walking away empty handed. Don\u2019t just provide a brochure or one-sheeter; give them something they\u2019ll hang on to like a keychain, stress ball, or a thumb drive\u00a0that\u2019s clearly branded so they won\u2019t forget where they got it.<\/p>\n

Tip #4.\u00a0Host a Contest Or a Giveaway.<\/strong>\u00a0Engage\u00a0your booth visitors! Give your sales team the opportunity to interact those who stop by by offering a valued giveaway item such as a free sample of your product or a free consultation. Bonus: if you do this right, it will be a great opportunity to gather contact information from interested attendees and send them right into your sales funnel<\/a>.<\/p>\n

Onsite Promotions<\/h4>\n

Tip #5.\u00a0Place Ads in the Show Program Book.<\/strong> Expand your presence outside of the physical event space. Placements in the program book will let those planning their day at the trade show know where you are and will establish your company as a leader in the industry. If you have enough money in your budget, splurge for a little something extra on\/in the publication like a belly band or a gatefold. You’ll stand miles apart from your competitors.<\/p>\n

Post Trade Show<\/h4>\n

Tip #6. Enter New Contacts Into Your Database Immediately.<\/strong> It\u2019s important to nurture the contacts you made at the trade show. Create a list of all the emails, business cards, and contacts you gathered and send out a follow-up email 2-4 weeks after the trade show with new insights and a hook encouraging them to do business with you.<\/p>\n

Tip #7. Connect on LinkedIn.<\/strong> Similar to the previous tip, continue to grow those new contacts by connecting on LinkedIn with a personalized message referencing your shared trade show experience. Always continue networking after the event is over.<\/p>\n

Tip #8. Blog about it.<\/strong> Not everyone got to go to the show, so share your experience. Talk about what you learned, who you met, and what your biggest takeaways from the show were. Establish yourself as an expert with the inside scoop as a starting point for social media conversation.<\/p>\n

Trade shows are a lucrative source of new leads for your business. Don\u2019t just set up a booth and hope they come to you, get proactive and turn your experience into a list of qualified leads and ultimately, new customers.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

  A\u00a0trade show is a great opportunity to spread awareness of your product or service, network with others in your field, and make a name for your company within your industry. However, trade shows can also be tricky; you walk into a chaotic room packed with 1,000+ vendors touting their own products and services. How […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[336,388,103],"tags":[190,232,573,105,574,108],"class_list":["post-13261","post","type-post","status-publish","format-standard","hentry","category-customer-engagement","category-lead-generation-nurturing","category-marketing-strategy-2","tag-b2b-marketing","tag-b2b-marketing-strategy","tag-b2b-trade-show","tag-social-media","tag-trade-show-marketing-tips","tag-trade-shows"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/13261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=13261"}],"version-history":[{"count":20,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/13261\/revisions"}],"predecessor-version":[{"id":13282,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/13261\/revisions\/13282"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=13261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=13261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=13261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}