{"id":13250,"date":"2016-10-10T11:24:59","date_gmt":"2016-10-10T15:24:59","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=13250"},"modified":"2016-10-10T11:24:59","modified_gmt":"2016-10-10T15:24:59","slug":"benefits-of-twitter-for-b2b-brands","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/benefits-of-twitter-for-b2b-brands\/","title":{"rendered":"B2B Monday Myth: I Don’t Need Twitter Because I’m Already on LinkedIn"},"content":{"rendered":"

\"benefits<\/a><\/h3>\n

The Myth: I don’t need Twitter because I’m already on LinkedIn.<\/strong><\/h3>\n

The Truth:\u00a0When used correctly, Twitter can be an amazing marketing tool for expanding\u00a0your business.<\/strong><\/h3>\n

Twitter and LinkedIn are easily two of the biggest social media platforms utilized by expanding businesses. However, some\u00a0believe that LinkedIn is the only platform you need to make lasting connections with potential customers. They simply aren’t aware of\u00a0the benefits of Twitter for B2B brands. The truth is, Twitter and LinkedIn have different pros and cons, and when you use both, they complement each other quite nicely.<\/p>\n

According to the Content Marketing Institute’s report: 2016 B2B Content Marketing Trends<\/em><\/a>, 55% of B2B brands found Twitter to be effective, while 66% found LinkedIn to be an effective social media platform. The difference in number may be rooted in the approach that businesses take on Twitter. Twitter is not a “set it and forget it” platform \u2013 it requires planning and attention. When you put the effort into it, Twitter opens you up to a whole new world of users that may not be available to you on LinkedIn at all.<\/p>\n

Here Are the Benefits of\u00a0Twitter for B2B Brands:<\/strong><\/h3>\n
    \n
  1. You Can Post As Often As You Like.<\/strong>\u00a0We don’t recommend\u00a0that companies post content on\u00a0LinkedIn more than twice a day, max. On Twitter, you can have several posts a day. In fact, it’s smart for your brand to do so. Especially with the accompanied use of hashtags to grab audiences searching for topics that are related to your business.<\/li>\n
  2. It’s a Great Listening Tool.<\/strong> Twitter is the perfect spot to listen to both your customers and your competitors. The platform makes it very easy to make lists<\/a>\u00a0and categorize users (i.e. competitors, industry experts, prospective customers) that post content that is useful to you. You\u00a0can more efficiently find out what’s going on in the industry, see what your competitors are doing right or wrong, and what your target audience values most \u2013 all in real time.<\/li>\n
  3. You Can Use Twitter to Build Relationships.<\/strong>\u00a0Use retweeting as a conversation starter. If you agree with something a prospect posted or have something to add, you can retweet their post, mention them with the “@” and use that retweet to talk to them about what matters to them (and you) most.<\/li>\n
  4. Or\u00a0to Fix and\u00a0Solidify Relationships.<\/strong> Address the concerns of your followers on Twitter to show the world that you are willing to help them out as quickly as possible. This shows that you are interested in remaining completely transparent. Twitter also offers great tips<\/a> for both addressing customers’ concerns and harnessing the power of their positive reviews on the platform.<\/li>\n
  5. Lead Generation via Ads.<\/strong> While you may attract a few more bots than\u00a0you would with a LinkedIn ad, Twitter ads<\/a> can actually be very effective. That’s because you can use keywords to target ads based on relevant conversations people are having on Twitter. You can also use ads for event targeting<\/a>\u00a0to grab the attention of prospects when they are the most actively engaged on what’s going on in your industry.<\/li>\n<\/ol>\n

    For the most part, you can think\u00a0of Twitter as bottom-floor networking. Once you get to know someone through Twitter, then you can take the relationship to the next level — LinkedIn. The trick is doing it in a way that is subtle, friendly, and engaging.\u00a0Plan out your Twitter presence carefully, and it can be a very lucrative part of a full B2B campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"

    The Myth: I don’t need Twitter because I’m already on LinkedIn. The Truth:\u00a0When used correctly, Twitter can be an amazing marketing tool for expanding\u00a0your business. Twitter and LinkedIn are easily two of the biggest social media platforms utilized by expanding businesses. However, some\u00a0believe that LinkedIn is the only platform you need to make lasting connections […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[507,273,336,388,169],"tags":[190,575,105,577,576],"class_list":["post-13250","post","type-post","status-publish","format-standard","hentry","category-b2b-monday-myth","category-content","category-customer-engagement","category-lead-generation-nurturing","category-social-media-2","tag-b2b-marketing","tag-benefits-of-twitter-for-b2b-brands","tag-social-media","tag-twitter-for-business","tag-twitter-marketing"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/13250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=13250"}],"version-history":[{"count":26,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/13250\/revisions"}],"predecessor-version":[{"id":13309,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/13250\/revisions\/13309"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=13250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=13250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=13250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}