{"id":13127,"date":"2016-09-09T15:18:01","date_gmt":"2016-09-09T19:18:01","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=13127"},"modified":"2016-09-09T15:40:27","modified_gmt":"2016-09-09T19:40:27","slug":"feed-b2b-sales-funnel-through-a-creative-media-mix","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/feed-b2b-sales-funnel-through-a-creative-media-mix\/","title":{"rendered":"The Right Creative Media Mix to Feed Your B2B Sales Funnel"},"content":{"rendered":"

With so many advertising options out there, it can be difficult to sift through the clutter and decide what the right B2B media mix is for your business.\u00a0<\/span>A media mix is the combination of communication channels you can use to market your business. It\u00a0can include\u00a0print and online ads, radio, television, billboards, websites, email, and social media. The mix will vary depending on your specific marketing goals; however, there is always one commonality: we want the consumer to take action.<\/span><\/p>\n

That action could be visiting a landing page, filling out a contact form, or\u00a0making a purchase. Whatever the desired action may be, the goal of your marketing mix is to drive as many customers as possible to that action. How? By feeding each step of the sales funnel with the right media tools.<\/span><\/p>\n

\"B2B<\/h4>\n

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Step 1: Awareness<\/h4>\n

What It Is<\/strong><\/span> \u2013 The customer is aware of the existence of your product or service, but doesn\u2019t know much about it. Yet.
\n<\/span>Media Tools<\/strong><\/span> \u2013 Broad reach media such as print ads in trade publications<\/a>, radio, and television ads on targeted channels.<\/span><\/p>\n

Step 2: Interest<\/h4>\n

What It Is<\/strong><\/span> \u2013 The customer begins actively expressing an interest in your product or service, but may still be\u00a0skeptical.
\n<\/span>Media Tools<\/strong><\/span> \u2013 Targeted, informational media such as paid social media posts with industry-related topics, informational webinars with affiliate trade publications, sponsored e-blasts through trade publications, paid search.<\/span><\/p>\n

Step 3: Decision<\/h4>\n

What It Is<\/strong><\/span> \u2013 The customer is interested, engaged, and ready to make their decision. The goal is to make sure it\u2019s you they are choosing.
\n<\/span>Media Tools<\/strong><\/span> \u2013 Targeted, sales-focused media such as direct email campaigns<\/a>, paid social media, targeted online display advertising, paid search.<\/span><\/p>\n

Step 4: Action<\/h4>\n

What It Is<\/strong> <\/span>\u2013 The customer is ready to take the next step towards purchasing your product.
\n<\/span>Media Tools<\/strong><\/span> \u2013 Continuation of media from Step 3, with renewed focus on driving customers to your point of sale (website, contact form, phone number, etc.).<\/span><\/p>\n

There is no absolute formula for making a sale. But by putting together an\u00a0enticing media mix instead of putting your eggs all in one basket, you can guide your potential customer through the sales funnel \u2013 and increase your likelihood of closing\u00a0that sale.<\/span><\/p>\n

Having trouble getting started? We\u2019re here to help!<\/a><\/h3>\n