{"id":12895,"date":"2016-08-01T08:30:14","date_gmt":"2016-08-01T12:30:14","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=12895"},"modified":"2016-08-01T09:15:26","modified_gmt":"2016-08-01T13:15:26","slug":"b2b-monday-myth-b2b-content-customers-want","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/b2b-monday-myth-b2b-content-customers-want\/","title":{"rendered":"B2B Monday Myth: Your Customers Care About You"},"content":{"rendered":"<h3><a href=\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2016\/07\/life-862967_1280-e1469811776490.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12947\" src=\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2016\/07\/life-862967_1280-e1469811776490.jpg\" alt=\"b2b content customers want\" width=\"1100\" height=\"451\" srcset=\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2016\/07\/life-862967_1280-e1469811776490.jpg 1100w, https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2016\/07\/life-862967_1280-e1469811776490-768x314.jpg 768w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/a><\/h3>\n<h3>The Myth:\u00a0Your Customers Care About You<\/h3>\n<h3><strong>The Truth:\u00a0<\/strong>Your Customers Care About Themselves, Not You. Sorry.<\/h3>\n<p>However, that doesn&#8217;t mean\u00a0that what you have to say doesn&#8217;t matter \u2013 you just need to make sure it matters to your customers, too.<\/p>\n<p><!--more Find out how.--><\/p>\n<p>Your customers\u00a0face daily challenges in running their businesses. And while they likely won&#8217;t go\u00a0looking for you\u00a0specifically, they will seek out solutions to these challenges. Your\u00a0products or services may be able to\u00a0help them, that is if they\u00a0can find you and deem you a credible source. This is where content comes in.<\/p>\n<p>Think about your customers, their industries, and what kinds of challenges they might turn to you to help solve. As you set out to create the B2B content customers want,\u00a0ask yourself: Is my content&#8230;.<\/p>\n<ul>\n<li><strong>Helpful?<\/strong> Consider your current customers and the challenges they face within their industries. Create a series of blog posts about how your customers can overcome those challenges and get an edge over their competitors.<\/li>\n<li><strong>Trustworthy?<\/strong> Releasing a new study about your industry on your website is a great way to inform and inspire your customers. But they will take the findings with a big grain of salt if you can&#8217;t offer up sources or explain how you collected the data. Your customers are looking out for their own businesses (i.e. the main takeaway of this blog post) so make sure you can back up your information to be considered a trustworthy resource.<\/li>\n<li><strong>Interesting?\u00a0<\/strong>You can share helpful, trustworthy content until the cows come home. But if your content isn&#8217;t interesting too, <a href=\"https:\/\/www.mgb2b.com\/blog\/monday-myth-b2b-content-marketing-strategy\/\" target=\"_blank\">your customers won&#8217;t bat an eye<\/a>. Consider the fact that by reading your content, no matter how beneficial, your customers are still sacrificing their own valuable time. Make it worth their while \u2013\u00a0and ensure they come back for more \u2013\u00a0by keeping your content interesting.<\/li>\n<li><strong>All about you? &#8230;. Better not be.<\/strong><\/li>\n<\/ul>\n<p>Keeping these guidelines in mind, you&#8217;ll be on your way to a week&#8217;s worth of valuable, high-performing B2B content customers want. Happy Monday!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Myth:\u00a0Your Customers Care About You The Truth:\u00a0Your Customers Care About Themselves, Not You. Sorry. However, that doesn&#8217;t mean\u00a0that what you have to say doesn&#8217;t matter \u2013 you just need to make sure it matters to your customers, too.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[273,519],"tags":[190,138,533,532],"class_list":["post-12895","post","type-post","status-publish","format-standard","hentry","category-content","category-monday-myths","tag-b2b-marketing","tag-content-marketing","tag-finding-relevant-b2b-content","tag-monday-myth"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/12895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=12895"}],"version-history":[{"count":10,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/12895\/revisions"}],"predecessor-version":[{"id":12946,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/12895\/revisions\/12946"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=12895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=12895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=12895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}