{"id":12703,"date":"2016-07-18T11:01:43","date_gmt":"2016-07-18T15:01:43","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=12703"},"modified":"2016-07-19T13:20:10","modified_gmt":"2016-07-19T17:20:10","slug":"b2b-monday-myth-b2b-social-media-program-quantity-quality","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/b2b-monday-myth-b2b-social-media-program-quantity-quality\/","title":{"rendered":"B2B Monday Myth: Quantity Over Quality on Social Media"},"content":{"rendered":"

\"B2B<\/a><\/p>\n

The Myth: Quantity is Better Than Quality on Social Media<\/h3>\n

The Truth: Engagement is the Key Ingredient<\/strong><\/h3>\n

Your B2B company’s social media program plays many important roles, from building awareness for your company to generating leads and connecting with your customers. However, there is a common misconception that the sole measure of a successful B2B social media program is its total number of followers. While having a large following is great and constant growth should always be an important goal, there’s much more to your B2B social media program than numbers. Rather, the most successful B2B companies on social media focus on engaging with others in their industries, humanizing themselves,\u00a0and connecting with and serving their customers and prospects. And by doing so, growth naturally follows.<\/p>\n

Here are a few quick tips to help you focus on quality (and quantity):<\/strong><\/p>\n

<\/p>\n

    \n
  1. Play to your strengths.<\/strong> There are many ways B2B companies can get creative on social media channels<\/a> like Instagram. However,\u00a0if your team’s time is limited, focus on the channels that are more likely to generate valuable engagement, such as LinkedIn and Twitter.<\/li>\n
  2. Recognize your supporters.<\/strong>\u00a0The best way to generate more social engagement is to be engaging yourself. If someone shares your post on LinkedIn or tweets your company’s press release on Twitter, take a moment to say thanks. Not only will it encourage them to share again in the future, but it’s also a signal to other users that you give credit where it’s due and are willing to reciprocate.<\/li>\n
  3. Rethink your growth goals.<\/strong>\u00a0Focusing on engaging with your followers<\/a> rather than simply doubling your numbers will help to naturally attract new followers. But that doesn’t mean you shouldn’t still have some ambitious goals in mind. Rather than simply reaching for the next increment of followers, though, set a goal for your monthly engagement rate. This will\u00a0help you change the way you think about your B2B social media program by inspiring your team to generate more interesting, engaging content and to look out for ways that your company can reach out to others.<\/li>\n<\/ol>\n

    Wishing you a very\u00a0engaging<\/em> week! Happy Monday!<\/p>\n","protected":false},"excerpt":{"rendered":"

    The Myth: Quantity is Better Than Quality on Social Media The Truth: Engagement is the Key Ingredient Your B2B company’s social media program plays many important roles, from building awareness for your company to generating leads and connecting with your customers. However, there is a common misconception that the sole measure of a successful B2B […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[519,169],"tags":[523,522,520,524,525,521],"class_list":["post-12703","post","type-post","status-publish","format-standard","hentry","category-monday-myths","category-social-media-2","tag-average-b2b-social-media-followers","tag-b2b-social-media-followers","tag-b2b-social-media-program","tag-how-to-measure-social-media-engagement","tag-monday-motivation","tag-quality-over-quantity"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/12703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=12703"}],"version-history":[{"count":7,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/12703\/revisions"}],"predecessor-version":[{"id":12845,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/12703\/revisions\/12845"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=12703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=12703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=12703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}