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<\/a><\/p>\nThe tagline. It defines your brand. Maybe you want it because you are the Nike of the components manufacturing world. Or the Apple of Commercial Construction. Or maybe you’re certain that you don’t<\/em> need a tagline;\u00a0everyone knows\u00a0they’re pointless, right? You’re likely somewhere in the middle.\u00a0However you may feel about taglines, this list of Frequently Asked Questions can\u00a0help guide you in the right direction as you decide whether or not to have one and the best way to approach\u00a0it.<\/p>\n <\/p>\n Do I even need a tag line?<\/strong><\/p>\n Most likely, yes.\u00a0If you’re new to the market, having a tag line enables you to let others know who you are and\/or what you’re selling. It can be used more as a descriptor than a brand line. Nike could use “Just Do It” because everyone already knew who Nike was;\u00a0that may not be the case with your brand. You might need to explain yourself. Even if you’ve been on the market for a while,\u00a0a tagline can help differentiate in\u00a0the sea of horrible B2B brand messages<\/a> that likely blanket your industry.<\/p>\n <\/p>\n Should I do a one-word tagline?<\/strong><\/p>\n Probably not. Unless you have the ubiquity of a brand like Apple or Nike, one word is not enough for people to know who you are, what you do, what you stand for, or what makes you better than your competitors.<\/p>\n <\/p>\n Should I use the word “Solutions” in my tagline?<\/strong><\/p>\n No. It’s overused by B2B brands. You want to stand out, not blend in.<\/p>\n <\/p>\n But, what if we…<\/strong><\/p>\n No. Just let it go.<\/p>\n