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<\/a>Going green is an old concept, but certainly not a dead one<\/a>\u00a0\u2013 especially if you’re running a commercial construction company.\u00a0In fact, it’s more important for construction companies to have a strong “green story” now than ever before. According to Construction Dive<\/em>, an increase in green building in both the commercial and residential sectors is\u00a0fifth on the list of the top 10 construction trends in 2016<\/a>. Since this is a trend that is valued not simply because it is trendy, but because it saves people money over time and helps the environment, it merits a significant amount of attention in your marketing materials, especially your website.<\/p>\n<\/p>\n
LEED Marketing for Commercial Construction Companies: How to Do It Right<\/strong><\/h3>\nWhile you may have a certified LEED<\/a> seal on your home page or even a link to a paragraph or two, there’s more you can do to tell your green story. Here’s how to get your green story\u00a0straight and working hard for you\u00a0in 2016.<\/p>\n\n- Develop standard language<\/strong> about when you first sought LEED certification for your buildings and why it’s important to you as a company. You could even have a green mission statement (separate from your main mission statement, if you have one). This can be used on the web and in printed sales materials, and should be a story every single person in your organization (not just salespeople)\u00a0knows like the back of his\u00a0hand.<\/li>\n
- Flesh out those case studies<\/strong>. Think about your green builds. Do you talk about them in detail anywhere in your marketing mix? On your website?\u00a0If you\u00a0have three or more stories about LEED certified buildings, tell them in detail on a special page\u00a0devoted just to that on your website. This would also be the perfect place to include the green mission statement mentioned above.<\/li>\n
- Create\u00a0a\u00a0video<\/a> or\u00a0interactive photo<\/strong> that points out all of the green\u00a0possibilities a potential client has by building with your company.<\/li>\n
- Share your stories on social media.<\/strong> As your collection of green builds grows, let the story unfold on social media. Share the stories that you think will be most interesting to developers, land owners, and architects on Facebook, Twitter, LinkedIn, and any other social outlets you might take part in. You should also share green stories that are related to what you do (although obviously not from direct competitors). For instance, if you come across an interesting story about commercial grade LED lighting, this would be a good fit with your green mission.<\/li>\n<\/ul>\n
These are just a few ideas to help your LEED storytelling. The most important thing to do is take a step back, evaluate what story or pieces of a story you have, which ones might be coming down the pike, and develop a strategy from there.<\/p>\n","protected":false},"excerpt":{"rendered":"
Going green is an old concept, but certainly not a dead one\u00a0\u2013 especially if you’re running a commercial construction company.\u00a0In fact, it’s more important for construction companies to have a strong “green story” now than ever before. According to Construction Dive, an increase in green building in both the commercial and residential sectors is\u00a0fifth […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[273,103,169],"tags":[439,437,160,436,438,435],"class_list":["post-12434","post","type-post","status-publish","format-standard","hentry","category-content","category-marketing-strategy-2","category-social-media-2","tag-case-studies","tag-commercial-construction-marketing","tag-content-creation","tag-green-marketing","tag-green-strategy","tag-leed-marketing-for-commercial-construction-companies"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/12434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=12434"}],"version-history":[{"count":15,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/12434\/revisions"}],"predecessor-version":[{"id":12743,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/12434\/revisions\/12743"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=12434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=12434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=12434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- \n
- Develop standard language<\/strong> about when you first sought LEED certification for your buildings and why it’s important to you as a company. You could even have a green mission statement (separate from your main mission statement, if you have one). This can be used on the web and in printed sales materials, and should be a story every single person in your organization (not just salespeople)\u00a0knows like the back of his\u00a0hand.<\/li>\n
- Flesh out those case studies<\/strong>. Think about your green builds. Do you talk about them in detail anywhere in your marketing mix? On your website?\u00a0If you\u00a0have three or more stories about LEED certified buildings, tell them in detail on a special page\u00a0devoted just to that on your website. This would also be the perfect place to include the green mission statement mentioned above.<\/li>\n
- Create\u00a0a\u00a0video<\/a> or\u00a0interactive photo<\/strong> that points out all of the green\u00a0possibilities a potential client has by building with your company.<\/li>\n
- Share your stories on social media.<\/strong> As your collection of green builds grows, let the story unfold on social media. Share the stories that you think will be most interesting to developers, land owners, and architects on Facebook, Twitter, LinkedIn, and any other social outlets you might take part in. You should also share green stories that are related to what you do (although obviously not from direct competitors). For instance, if you come across an interesting story about commercial grade LED lighting, this would be a good fit with your green mission.<\/li>\n<\/ul>\n
These are just a few ideas to help your LEED storytelling. The most important thing to do is take a step back, evaluate what story or pieces of a story you have, which ones might be coming down the pike, and develop a strategy from there.<\/p>\n","protected":false},"excerpt":{"rendered":"
Going green is an old concept, but certainly not a dead one\u00a0\u2013 especially if you’re running a commercial construction company.\u00a0In fact, it’s more important for construction companies to have a strong “green story” now than ever before. According to Construction Dive, an increase in green building in both the commercial and residential sectors is\u00a0fifth […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[273,103,169],"tags":[439,437,160,436,438,435],"class_list":["post-12434","post","type-post","status-publish","format-standard","hentry","category-content","category-marketing-strategy-2","category-social-media-2","tag-case-studies","tag-commercial-construction-marketing","tag-content-creation","tag-green-marketing","tag-green-strategy","tag-leed-marketing-for-commercial-construction-companies"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/12434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=12434"}],"version-history":[{"count":15,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/12434\/revisions"}],"predecessor-version":[{"id":12743,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/12434\/revisions\/12743"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=12434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=12434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=12434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Flesh out those case studies<\/strong>. Think about your green builds. Do you talk about them in detail anywhere in your marketing mix? On your website?\u00a0If you\u00a0have three or more stories about LEED certified buildings, tell them in detail on a special page\u00a0devoted just to that on your website. This would also be the perfect place to include the green mission statement mentioned above.<\/li>\n