{"id":12369,"date":"2015-12-21T14:13:10","date_gmt":"2015-12-21T19:13:10","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=12369"},"modified":"2016-07-01T13:16:05","modified_gmt":"2016-07-01T17:16:05","slug":"christmas-marketing-advice-for-commercial-construction-companies","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/christmas-marketing-advice-for-commercial-construction-companies\/","title":{"rendered":"The Tale of the Christmas Windows"},"content":{"rendered":"<p>As we head into 2016, with the promise of yet more technology to keep us connected, the two hot topics in the commercial construction industry are as old as time: customer engagement and differentiation. With the continual advent of new apps enabling property owners to virtually manage their construction projects from the comfort of their desk chairs or out on the road, commercial construction companies are losing critical touch points and opportunities for engagement that <a href=\"http:\/\/www.forconstructionpros.com\/article\/12102228\/how-construction-contractors-can-improve-their-bid-hit-ratio\" target=\"_blank\">could win them future business<\/a>. The best marketing advice for commercial construction companies comes from what I like to call\u00a0<em>The Tale of the Christmas Windows<\/em>.<\/p>\n<p><!--more--><\/p>\n<p>All of us at <a href=\"http:\/\/www.mgb2b.com\">M\/\/G\u00a0B2B<\/a>\u00a0are celebrating multiple decades\u00a0at our cozy landmark company headquarters on the East Shore of America\u2019s Brilliant City: New Haven, \u00a0CT. Recently, it became time to renovate the fa\u00e7ade of our\u00a01898 building on US Route One. I engaged a designer and settled on a way to modernize the old place, but still stay true to its roots; in particular, its long run as a classic men&#8217;s barber shop (my grandfather&#8217;s) prior to\u00a0its transformation into\u00a0an ad agency. I went out to bid on the new glass front for the building, and three local companies were invited to submit proposals.<\/p>\n<ul>\n<li>Company One was a neighbor whom I have known and patronized for decades.<\/li>\n<li>Company Two was another company I had used for auto glass for many years.<\/li>\n<li>Company Three was unknown to me, but came highly\u00a0recommended by a friend.<\/li>\n<\/ul>\n<p>The response to the bid request was surprising. Company Two submitted the quickest written bid response, faxed over the next day. Company One took three weeks to reply, and that was two weeks after I had already awarded the bid to Company Three, who called the next day and asked to stop by personally to look at the site and\u00a0bring me samples of glass tint options\u00a0and frame colors.<\/p>\n<p>Customer Engagement won the bid. And the winning bid from Company Three was 10% higher than the first bid. Company Three had an engaged owner, with a good personality for sales interaction. He created a point of differentiation, made me feel empowered, and showed me that he wanted my business.<\/p>\n<p>Ringing in a new year brings the chance to start fresh, approach challenges with a positive attitude, and set new goals. The same can and should be said for\u00a0every new business proposal. In 2016, it will be more important than ever to demonstrate customer engagement and differentiation in commercial construction, because there will be so many opportunities to do otherwise, to do it the easy way. Take the initiative whenever possible, and your customers will know they made the right choice each time they see their property, just as I do every day, especially this time of year.<\/p>\n<p><a href=\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2015\/12\/differentiation-in-commercial-construction-e1450720364565.jpg\" rel=\"attachment wp-att-12373\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-12373\" src=\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2015\/12\/differentiation-in-commercial-construction-e1450720364565.jpg\" alt=\"marketing advice for commercial construction companies\" width=\"1100\" height=\"616\" srcset=\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2015\/12\/differentiation-in-commercial-construction-e1450720364565.jpg 1100w, https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2015\/12\/differentiation-in-commercial-construction-e1450720364565-768x430.jpg 768w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As we head into 2016, with the promise of yet more technology to keep us connected, the two hot topics in the commercial construction industry are as old as time: customer engagement and differentiation. With the continual advent of new apps enabling property owners to virtually manage their construction projects from the comfort of their [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98,336],"tags":[209,407,408,411,410,413,409,412],"class_list":["post-12369","post","type-post","status-publish","format-standard","hentry","category-b2b","category-customer-engagement","tag-b2b","tag-commercial-construction","tag-customer-engagement","tag-differentiation-in-commerical-construction","tag-how-to-win-commercial-construction-bids","tag-marketing-advice-for-commercial-construction-companies","tag-non-residential-construction","tag-tips-for-commercial-construction-proposals"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/12369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=12369"}],"version-history":[{"count":15,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/12369\/revisions"}],"predecessor-version":[{"id":12745,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/12369\/revisions\/12745"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=12369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=12369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=12369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}