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<\/a>The Meat.<\/strong> This is it, the core of your blog\u2019s message. It\u2019s the main point you want your readers to recall once they\u2019ve walked away and digested your blog. Let\u2019s say your blog is introducing a white paper about how contractors can secure return customers. Depending on your blog\u2019s length and format, your audience might get to The Meat\u00a0right away, or have to get through a few courses first. But it should be obvious where The Meat\u00a0is<\/strong> \u2013 don’t bury it under garnish!<\/p>\n<\/p>\n
<\/p>\n <\/p>\n <\/p>\n<\/a>Side Dishes.<\/strong> Mashed potatoes and green bean casserole translate into your most important points, after the main course. In this example, your side dishes could include details about how your customers can use online reviews<\/a> to their advantage, or takeaways from the latest email marketing stats<\/a>. They are important, supporting facts that can come before or after The Meat, as long as it’s clear The Meat is the star.<\/p>\n<\/a>Gravy.<\/strong> When it comes to dressing up your plate, what can\u2019t<\/em> use a little gravy? It\u2019s what draws you into the flavors that lie beneath, and you need it in your blog. The gravy is an infographic. It\u2019s your snappy headline. It\u2019s the promise of more good stuff to be found, once the reader is first pulled in. This is especially important if beyond enjoying your blog, you\u2019re encouraging readers to download your latest white paper. Don\u2019t forget that even after the Thanksgiving meal is over, you can still serve up leftovers \u2013 and repurpose your content<\/a>.<\/p>\n