{"id":12241,"date":"2015-11-09T12:05:31","date_gmt":"2015-11-09T17:05:31","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=12241"},"modified":"2016-07-05T10:03:54","modified_gmt":"2016-07-05T14:03:54","slug":"get-more-b2b-leads-with-some-marketing-magic","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/get-more-b2b-leads-with-some-marketing-magic\/","title":{"rendered":"How to Reverse the Curse of Vanishing Leads"},"content":{"rendered":"

\"magic<\/a>Don’t Be Unlucky This Friday the 13th \u2013 Learn How to Get More B2B\u00a0Leads<\/strong><\/h3>\n

Friday the 13th is but a few days away, but that doesn’t mean you have to be one of the unlucky souls who cowers in fear over your company’s B2B marketing challenges. Some marketing magic (white hat, only) might be all you need to reverse the curse, and get more B2B leads flowing through your doors.<\/p>\n

The first in\u00a0a series of bone-chilling B2B Marketing Tales<\/a>, here’s the story of Dan, whose leads were mysteriously disappearing. Be sure to scroll to the end for advice on keeping the leads coming in instead of watching them evaporate into thin air.<\/p>\n

\u00a0<\/strong><\/p>\n

[Download Full White Paper: B2B Tales of Terror<\/a>]<\/h4>\n

 <\/p>\n

\n

It was a dark, stormy night and Dan was looking at a very scary document \u2013 one that had made him lose\u00a0sleep for the past week or so. His manufacturing company\u2019s lead list, which once stood at 3,579 strong, was now\u00a0cut nearly in half.<\/em><\/p>\n

Where had they gone? He could hear the quick thud of his heart as he tried to make sense of it all. But\u00a0deep down, he knew exactly what had happened. He had been sending emails to his lead list for years without\u00a0doing anything to keep new leads coming in. Dan thought with guilt about all the missed opportunities,\u00a0wondered how to reverse his fate, and contemplated how to explain to his employees \u2013 and his wife \u2013 why the\u00a0company\u2019s revenue was in a downward spiral.<\/em><\/p>\n

He tossed and turned all night long, and awoke screaming in the moonlight, wondering if it was all a dream. But alas, there was\u00a0the document on his bedside table, still there, haunting him for all eternity.<\/em><\/p>\n<\/blockquote>\n

How to Reverse the Leads Curse<\/strong><\/p>\n

Dan\u2019s fate is not as bad as it seems. There are many ways to reverse the curse of vanishing leads. Here are a few\u00a0things you\u2013 and Dan \u2013 can do to avoid waking up in a\u00a0cold sweat every night.<\/p>\n

    \n
  1. Lead Capture. <\/span><\/strong>Make sure there\u2019s a simple lead capture page on your website. Here\u2019s an example of one<\/a><\/span>.<\/li>\n
  2. Drive Leads to the Web. <\/span><\/strong>Do everything within your power and your budget to drive leads<\/a> to your new Lead Capture\u00a0page or special landing pages designed for specific verticals you might be pursuing.<\/li>\n
  3. Determine the Right Marketing Mix. <\/span><\/strong>You can start by pinning down right mix of paid search, traditional and online\u00a0advertising, trade show marketing<\/a>, social media, and content marketing to reach your specific audience(s) \u2013 it\u2019s a different mix for\u00a0every brand, and often for every audience.<\/li>\n
  4. Watch the Leads Roll In. <\/span><\/strong>Test it out. See which efforts are working best; then adjust your mix to drive more leads.\"download-now\"<\/a><\/li>\n<\/ol>\n

    This is just one story that can help marketing leaders and CEOs navigate through B2B marketing’s biggest challenges. Read all five B2B Tales of Terror<\/a> by downloading this white paper<\/a>, and you’ll be ready for unlucky Friday the 13th and every day of the year.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Don’t Be Unlucky This Friday the 13th \u2013 Learn How to Get More B2B\u00a0Leads Friday the 13th is but a few days away, but that doesn’t mean you have to be one of the unlucky souls who cowers in fear over your company’s B2B marketing challenges. Some marketing magic (white hat, only) might be all […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98,388],"tags":[385,381,382,384,389,383,387,386],"class_list":["post-12241","post","type-post","status-publish","format-standard","hentry","category-b2b","category-lead-generation-nurturing","tag-b2b-horror-stories","tag-b2b-lead-generation","tag-building-b2b-leads","tag-friday-the-13th","tag-get-more-b2b-leads","tag-lead-generation-tips-for-b2b-marketers","tag-storytelling-in-b2b-marketing","tag-vanishing-b2b-leads"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/12241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=12241"}],"version-history":[{"count":24,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/12241\/revisions"}],"predecessor-version":[{"id":12770,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/12241\/revisions\/12770"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=12241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=12241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=12241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}