{"id":12157,"date":"2015-10-02T11:27:57","date_gmt":"2015-10-02T15:27:57","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=12157"},"modified":"2016-07-05T10:11:41","modified_gmt":"2016-07-05T14:11:41","slug":"5-must-have-marketing-tools-for-commercial-real-estate-developers-and-brokers","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/5-must-have-marketing-tools-for-commercial-real-estate-developers-and-brokers\/","title":{"rendered":"5 Must-Have Marketing Tools for Commercial Real Estate Developers and Brokers"},"content":{"rendered":"

\"marketing<\/a>Despite any potential setbacks, the future is still looking bright<\/a>\u00a0for commercial real estate. For\u00a0developers and brokers who are mastering the latest technology, the future will likely look even brighter.<\/p>\n

Of course, in this day and age, tech can\u00a0cover\u00a0many things \u2013 from mobile-friendly websites to sophisticated apps. Here are 5\u00a0basic tools that commercial brokers and developers can use\u00a0to up their marketing game.<\/p>\n

<\/p>\n

    \n
  1. Property-Specific Websites.<\/strong> If there’s a property or land that you really want to promote, driving your prospects\u00a0to a website created specifically for that piece of real estate can be crucial, particularly if it has too many features and benefits to mention on a simple listing. We recommend this mainly\u00a0for extremely high-ticket properties that will likely require a longer sales cycle.\u00a0Click here<\/a> for an example of a website promoting a commercial site in New England.<\/li>\n
  2. Videos.<\/strong> When you have a story to tell, whether it’s your entire brand story, tips for property scouts, or a sales tool for a particular property, video is one of the best ways to do it. This is particularly true as you consider the many generations<\/a> you might be doing business with, both within the world of real estate and beyond.<\/li>\n
  3. Emails that Educate<\/strong>. Many realtors and realty companies send out emails. What’s important is not to use emails just to sell, but to educate as well. For instance, you can use your market expertise to give buyers insights about navigating your particular region or stats on employment that will help them in their decision-making process. That doesn’t mean you can’t sell at all. It just means you get your buyer\u00a0in the door with something interesting, then showcase the properties you want to move. Emails are also helpful as you go after different verticals. You can segment your list and adjust your message for the exact audience and\/or industry you want to pursue.<\/li>\n
  4. A Website\u00a0You Can Read. On a Phone<\/strong>. This may sound like old news, but there are many commercial real estate websites that are still<\/em> not mobile friendly. When you’re targeting CEOs, property scouts,\u00a0and other buyers on the run, this is a must-have. Even more important, you need to do this to play nice with Google<\/a>\u00a0so your online search efforts pay off.<\/li>\n
  5. Consistent and Constant Social Media Updates.<\/strong> You’ve heard it before: “you need to be on social.” For the same reasons you need video and other interesting content, you need places to distribute that content and keep your prospects informed (and sometimes entertained). But it can’t be haphazard; effective social media must have a strategy behind it.<\/li>\n<\/ol>\n

    These are just a few tools that can help get you started. Obviously your company is different from your competitors, so you need to figure out the right mix to reach all the right target audiences. Need help sorting it out? Drop us a line<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Despite any potential setbacks, the future is still looking bright\u00a0for commercial real estate. For\u00a0developers and brokers who are mastering the latest technology, the future will likely look even brighter. Of course, in this day and age, tech can\u00a0cover\u00a0many things \u2013 from mobile-friendly websites to sophisticated apps. Here are 5\u00a0basic tools that commercial brokers and developers […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[273,103,169,18],"tags":[351,354,327,350,353,352],"class_list":["post-12157","post","type-post","status-publish","format-standard","hentry","category-content","category-marketing-strategy-2","category-social-media-2","category-technology-and-mobile","tag-commercial-real-estate-marketing","tag-commercial-real-estate-videos","tag-email-marketing","tag-marketing-tools-for-commercial-real-estate-developers","tag-social-media-strategy","tag-website-development"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/12157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=12157"}],"version-history":[{"count":15,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/12157\/revisions"}],"predecessor-version":[{"id":12772,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/12157\/revisions\/12772"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=12157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=12157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=12157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}