{"id":12130,"date":"2015-09-24T12:35:35","date_gmt":"2015-09-24T16:35:35","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=12130"},"modified":"2016-07-01T13:40:54","modified_gmt":"2016-07-01T17:40:54","slug":"hvac-out-of-home-advertising-truck-wraps","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/hvac-out-of-home-advertising-truck-wraps\/","title":{"rendered":"The Best Tool for HVAC Out of Home Advertising Is&#8230;"},"content":{"rendered":"<p style=\"text-align: left;\">Your trucks! I know you probably already have your company&#8217;s name, logo, and phone number on your trucks, but you can and should do more than smack 18&#8243; x 24&#8243; magnets on the doors. Your trucks act like moving billboards throughout the region, advertising and promoting your business. Just like creating a low-budget TV commercial, using inferior graphics on your trucks and vans portrays your business as sub-par. Investing in high-quality, large scale vehicle wraps will pay off over and over and will help you make use of this free advertising space to garner new business. Take a look below at a few companies that are getting vehicle wraps right, and in my eyes, why it&#8217;s working.<\/p>\n<p style=\"text-align: left;\"><!--more--><\/p>\n<p><strong>Use a\u00a0consistent design.<\/strong>\u00a0If you are a larger company with a fleet of vehicles in all shapes and sizes, make sure you create a single design that can be used across all of your trucks. A big part of advertising is repetition &#8211; you want people to see your brand in multiple places at multiple times to create brand awareness. Take a look at the Portuguese company Urbanos below and how they have played a simple, bold rendition of their logo across multiple sized trucks.<\/p>\n<p style=\"text-align: left;\"><strong><a href=\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2015\/09\/931dd1a6516fb6b961fa26d730bc7e07-e14440675752261.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12173\" src=\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2015\/09\/931dd1a6516fb6b961fa26d730bc7e07-e14440675752261.jpg\" alt=\"HVAC out of home advertising\" width=\"900\" height=\"601\" \/><\/a>Create a Character.<\/strong>\u00a0Mr. Rooter Plumbing has created a custom character to represent their business. In addition to a fun mascot, they have made good use of bright, bold colors to catch the eyes of people driving by.<\/p>\n<p><strong><a href=\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2015\/09\/Mr.-Rooter-e14440675601671.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12174\" src=\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2015\/09\/Mr.-Rooter-e14440675601671.gif\" alt=\"HVAC out of home advertising\" width=\"900\" height=\"599\" \/><\/a>Make the logo bigger.<\/strong> This is <em>not<\/em> something I normally advocate for! But on a vehicle wrap, enlarging your logo and making it a central element to your design can help boost recall when potential customers go searching for you later.<\/p>\n<p><a href=\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2015\/09\/One-Hour-Heating-e14440675473161.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12175\" src=\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2015\/09\/One-Hour-Heating-e14440675473161.jpg\" alt=\"HVAC out of home advertising\" width=\"900\" height=\"565\" \/><\/a>Whatever design you create for your HVAC company, make sure it&#8217;s memorable, but not too busy. Remember, you want potential customers\u00a0to see one of your trucks, remember your name, and know they best way to contact you. Don&#8217;t clutter the design with too many elements so people don&#8217;t know what to read first &#8211; if anything at all.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your trucks! I know you probably already have your company&#8217;s name, logo, and phone number on your trucks, but you can and should do more than smack 18&#8243; x 24&#8243; magnets on the doors. Your trucks act like moving billboards throughout the region, advertising and promoting your business. Just like creating a low-budget TV commercial, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100,8],"tags":[347,342,349,348,344,343],"class_list":["post-12130","post","type-post","status-publish","format-standard","hentry","category-branding-2","category-design","tag-creative-out-of-home-advertising","tag-hvac","tag-hvac-advertising-strategies","tag-hvac-out-of-home-advertising","tag-truck-graphics","tag-vehicle-wraps"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/12130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=12130"}],"version-history":[{"count":15,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/12130\/revisions"}],"predecessor-version":[{"id":12755,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/12130\/revisions\/12755"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=12130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=12130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=12130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}