{"id":11984,"date":"2015-08-21T14:42:18","date_gmt":"2015-08-21T18:42:18","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=11984"},"modified":"2016-07-05T10:24:54","modified_gmt":"2016-07-05T14:24:54","slug":"marketing-strategy-for-lighting-manufacturers","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/marketing-strategy-for-lighting-manufacturers\/","title":{"rendered":"The Key to Both Effective Marketing Strategy and Lighting Design"},"content":{"rendered":"

When you think about marketing strategy, it’s not all that different from lighting design. It needs to be planned and executed with the end user in mind. That may seem obvious, but there are so many lighting products on the market that\u00a0are created only for aesthetic value. The same goes with web and ad design.<\/p>\n

Lighting manufacturers would be wise to read a few pages out of the Billings Jackson Design playbook<\/a>. BJD was featured in Architectural Lighting<\/a><\/em> this Spring, and their unique approach to lighting design \u2013 and, more broadly, industrial\u00a0design \u2013 is precisely what\u00a0lighting manufacturers should be applying to their B2B marketing plans (in addition to their product development).<\/p>\n

<\/p>\n

Here’s a comparison of the BJD approach to product development and what your approach should be as you prepare to launch your own products:<\/p>\n

\"marketing<\/a><\/p>\n

Both lighting design and marketing strategy require taking a step back and looking at the big picture. That often means extensive research and talking to people that you might not have thought to include in your planning process. When you use this approach, everything becomes more streamlined, and the results make the end user happy (and hopefully ready to return when they need help on their next project).<\/p>\n","protected":false},"excerpt":{"rendered":"

When you think about marketing strategy, it’s not all that different from lighting design. It needs to be planned and executed with the end user in mind. That may seem obvious, but there are so many lighting products on the market that\u00a0are created only for aesthetic value. The same goes with web and ad design. […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98,103],"tags":[318,315,317,316,314,319],"class_list":["post-11984","post","type-post","status-publish","format-standard","hentry","category-b2b","category-marketing-strategy-2","tag-architects","tag-b2b-strategy","tag-bjd","tag-lighting-design","tag-marketing-strategy-for-lighting-manufacturers","tag-understanding-target-audience"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/11984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=11984"}],"version-history":[{"count":29,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/11984\/revisions"}],"predecessor-version":[{"id":12778,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/11984\/revisions\/12778"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=11984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=11984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=11984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}