{"id":11820,"date":"2015-07-13T15:00:52","date_gmt":"2015-07-13T19:00:52","guid":{"rendered":"http:\/\/www.mgb2b.com\/blog\/?p=11820"},"modified":"2016-07-05T10:39:10","modified_gmt":"2016-07-05T14:39:10","slug":"how-to-evaluate-b2b-lead-generation-media-opportunities","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/how-to-evaluate-b2b-lead-generation-media-opportunities\/","title":{"rendered":"How to Evaluate B2B Lead Generation Media Opportunities"},"content":{"rendered":"<p><a href=\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2015\/07\/notepad-cropped.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11835\" src=\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2015\/07\/notepad-cropped.jpg\" alt=\"notepad-cropped\" width=\"1105\" height=\"350\" \/><\/a><\/p>\n<p>When it comes to getting fresh leads in the pipeline, B2B media outlets can be a great resource. Whether it\u2019s webinars, white papers, email blasts, or something completely different, the media publishers are staffed to provide relevant content to their readers. These types of executions can help increase brand awareness, establish thought leadership, and generate qualified sales leads. However, they are often much more expensive than running a print or banner ad, so making the wrong choice can really cost you. Here are some tips on how to effectively evaluate B2B lead generation media opportunities.<\/p>\n<p><!--more--><\/p>\n<p><strong>Get more than one proposal.<\/strong> Most competing publications will offer similar lead generation products, so don\u2019t talk to just one group. If you get an offer from one publisher, go get one from their competitor. And let them know it; they\u2019ll put their best foot forward if they know they have to win the business.<\/p>\n<p><strong>Be involved.<\/strong> Generally, the sponsor\u2019s input is welcome in content pieces. Suggest topics like a relevant product or installation. However, especially if it\u2019s something for the continuing education world, know that publications will have certain editorial guidelines to meet. This is a good thing, as educational (non-advertorial) material keeps readers coming back, and ultimately, interacting with your content.<\/p>\n<p><strong>Demand guaranteed leads.<\/strong> Ask if the publication can guarantee a certain number of leads. If they can, cost per lead is a great way to compare proposals. But be wary if the CPL is too good to be true. Try to work with publications that you have a relationship with and trust. Or, at least with an established brand. And don\u2019t be afraid to\u2026.<\/p>\n<p><strong>Test with smaller bites.<\/strong> Publications should be eager for you to test them. Explain that you want to test their audience with a smaller execution, like an email blast, before you spend big bucks on a full blown CEU course or a custom webinar.<\/p>\n<p>Having trouble knowing where to start when it comes to B2B media opportunities? <a href=\"http:\/\/www.mgb2b.com\/contact.html\">Contact us today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to getting fresh leads in the pipeline, B2B media outlets can be a great resource. Whether it\u2019s webinars, white papers, email blasts, or something completely different, the media publishers are staffed to provide relevant content to their readers. These types of executions can help increase brand awareness, establish thought leadership, and generate [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98,388],"tags":[190,272,270,271,118],"class_list":["post-11820","post","type-post","status-publish","format-standard","hentry","category-b2b","category-lead-generation-nurturing","tag-b2b-marketing","tag-b2b-media-strategies","tag-cost-per-lead","tag-email-blasts-for-b2b","tag-lead-generation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Evaluate B2B Lead Generation Media Opportunities || Mascola B2B Marketing<\/title>\n<meta name=\"description\" content=\"For generating fresh leads, media outlets can be a great resource. Here are some tips on how to evaluate B2B lead generation media opportunities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mgb2b.com\/blog\/how-to-evaluate-b2b-lead-generation-media-opportunities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Evaluate B2B Lead Generation Media Opportunities || Mascola B2B Marketing\" \/>\n<meta property=\"og:description\" content=\"For generating fresh leads, media outlets can be a great resource. 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