{"id":11786,"date":"2015-07-10T12:29:23","date_gmt":"2015-07-10T16:29:23","guid":{"rendered":"http:\/\/www.mgb2b.com\/blog\/?p=11786"},"modified":"2016-07-05T10:39:47","modified_gmt":"2016-07-05T14:39:47","slug":"marketing-for-manufacturers","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/marketing-for-manufacturers\/","title":{"rendered":"Marketing for Manufacturers is NOT a DIY Project"},"content":{"rendered":"

\"Marketing<\/p>\n

America is\u00a0a country built by a series of thinkers, dreamers and, most importantly, doers<\/span><\/strong>. People who went out and created some of\u00a0greatest innovations the world has seen – especially in the manufacturing sector. Unfortunately, over time, we have seen a lot of that innovation dissipate and the momentum that carried our great nation through nearly two centuries of growth, began to slow.<\/p>\n

However, recent manufacturing statistics\u00a0from the Institute for Supply Management<\/a> have indicated that the American spirit is alive and well – and growing!<\/em> While the numbers there show manufacturing has slowly begun to show signs of improvement, achieving real, sustained\u00a0growth isn’t going to happen by itself. It’s going to take an effort on the part of manufacturers to help drive new business through\u00a0marketing.<\/p>\n

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Effective marketing for manufacturers takes time and a consistent, sustained effort.<\/h3>\n

An unfortunate byproduct of our industrious American spirit has been\u00a0the persistent belief in DIY or “do it yourself” \u2013 the idea that one can go it alone and that outside help isn’t necessary. That\u00a0couldn’t be any further from the truth when discussing marketing for manufacturers. In today’s complex web of buyers, reps, purchasing agents and various other “decision-makers”, it is even more important for manufacturers to have a firm, strategic plan for marketing themselves. As\u00a0noted consumer behaviorist\u00a0Steuart Henderson Britt once said:<\/p>\n

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\u201cDoing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.\u201d<\/h5>\n

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When attempting to operate in\u00a0what is now a global<\/em> marketplace, even with support from both state and federal governments<\/a>\u00a0(as well as some major corporations<\/a>), manufacturers still need to make a concerted effort to actively\u00a0market themselves to potential customers. Below are some tips to help get your manufacturing marketing plan started:<\/p>\n

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