{"id":11733,"date":"2015-07-02T16:36:49","date_gmt":"2015-07-02T20:36:49","guid":{"rendered":"http:\/\/www.mgb2b.com\/blog\/?p=11733"},"modified":"2016-07-05T10:42:43","modified_gmt":"2016-07-05T14:42:43","slug":"how-to-write-b2b-blogs","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/how-to-write-b2b-blogs\/","title":{"rendered":"Do Your Blog Posts Pass “The Blog Test”?"},"content":{"rendered":"

\"how<\/a><\/p>\n

If you’ve been doing your homework, you know that B2B blogs are a must. A few weeks ago, my colleague Kevin Rodriguez went over why<\/em> you need to have a blog<\/a>. I’m going to tell you how<\/em> to write posts. Or at least how to evaluate them.<\/p>\n

So you’ve finished writing your\u00a0post. You’ve spent time molding it into what you believe is a gem of an article, and you’re ready to hit Publish. Don’t.<\/strong> First, take what I like to call The Blog Test, by asking yourself these five\u00a0questions:<\/p>\n

<\/p>\n

    \n
  1. If I were\u00a0a prospect, would I find this interesting?<\/strong> Your blog should have a desired target audience. It could be anyone from Purchasing Officers to Chief Engineers to CEOs. Whoever it is,\u00a0try to imagine yourself in their shoes. If it’s not interesting in their eyes, you may need to consider switching topics or trying a different angle.<\/li>\n
  2. Am I providing insight?<\/strong>\u00a0Your audience is either looking for help or entertainment, and you need to provide it. While it’s easy enough to regurgitate any information you find on the web, applying your\u00a0expertise on a topic\u00a0gives your readers a new way of looking at things. It also gives you credibility. This kind of thought takes time, but it’s worth it – your audience will know the difference.<\/li>\n
  3. Did I\u00a0back up my stats?<\/strong> If you reference a specific article or throw some stats in your post\u00a0to make your point,\u00a0you must provide links to the research. Don’t try to spin the information on your own. All you need is one person to call BS on you, and you’re in deep trouble.<\/li>\n
  4. Is my post\u00a0optimized for search engines?<\/strong> You can have the most solid, interesting, insightful blog in the universe. If people can’t find what you’re writing, it won’t matter. There are lots of different plugins<\/a> you can use on your blog to help guide you through SEO, but you need to determine keywords\u00a0by asking yourself yet another question:<\/li>\n
  5. What is my target audience likely to search for?<\/strong> You know your prospects. Channel them. Think about what would trigger them to look for your products or services, and use those words<\/a>\u00a0when you\u00a0optimize.<\/li>\n<\/ol>\n

    B2B blogs are important to have, but they\u00a0can only be effective if they pass The Blog Test. Give it a try, every time, and watch your web traffic increase.<\/p>\n","protected":false},"excerpt":{"rendered":"

    If you’ve been doing your homework, you know that B2B blogs are a must. A few weeks ago, my colleague Kevin Rodriguez went over why you need to have a blog. I’m going to tell you how to write posts. Or at least how to evaluate them. So you’ve finished writing your\u00a0post. You’ve spent time […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[262,260,258,261,214,263,259,166],"class_list":["post-11733","post","type-post","status-publish","format-standard","hentry","category-b2b","tag-business","tag-evaluating-blogs","tag-how-to-write-b2b-blogs","tag-insights","tag-seo","tag-target-audience","tag-the-blog-test","tag-thought-leadership"],"yoast_head":"\nDo Your Blog Posts Pass "The Blog Test"? || Mascola B2B Marketing<\/title>\n<meta name=\"description\" content=\"How to be a thought leader. How to write B2B blogs. 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