![\"Multi-channel](\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2015\/03\/multi-channel-marketing.jpg\")
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NEWS FLASH<\/span><\/strong>: The days of marketing\u00a0plans consisting of a print ad and a prayer\u00a0for success are over. Today, in order to ensure long-term growth, the most effective strategy for credit unions requires\u00a0a multi-channel marketing approach<\/strong> that reaches customers via\u00a0multiple touch points – and on multiple devices.<\/em><\/p>\n With the changing media consumption habits of today\u2019s consumers<\/a>,\u00a0you cannot afford to put all of your eggs in one basket. Multi-channel marketing reaches consumers at every stage of the sales cycle and allows you to respond and make adjustments over time –\u00a0whether those changes involve\u00a0your message, the medium\/technology that delivers it, or the desired response(s) (read: Key Performance Indicators).<\/p>\n Here are 5 things you need to know as you create your multi-channel marketing program:<\/p>\n <\/p>\n Credit unions can’t afford to run the campaigns of yesterday. Using multi-channel marketing will ensure that you’ll not only survive, but thrive<\/strong><\/em> as both the economy and consumer culture continue to evolve.<\/p>\n","protected":false},"excerpt":{"rendered":" NEWS FLASH: The days of marketing\u00a0plans consisting of a print ad and a prayer\u00a0for success are over. Today, in order to ensure long-term growth, the most effective strategy for credit unions requires\u00a0a multi-channel marketing approach that reaches customers via\u00a0multiple touch points – and on multiple devices. With the changing media consumption habits of today\u2019s consumers,\u00a0you […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98,103,18],"tags":[204,205,203,105],"class_list":["post-11358","post","type-post","status-publish","format-standard","hentry","category-b2b","category-marketing-strategy-2","category-technology-and-mobile","tag-credit-union-marketing","tag-marketing-strategy","tag-multi-channel-marketing","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/11358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=11358"}],"version-history":[{"count":28,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/11358\/revisions"}],"predecessor-version":[{"id":12808,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/11358\/revisions\/12808"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=11358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=11358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=11358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
\nKeep track of the technology your consumers are using, but don’t jump on the latest media trends without thinking. The key to effective\u00a0multi-channel marketing is a well-crafted strategy\u00a0using channels and approaches that meet the\u00a0specific needs of both your credit union\u00a0and your target audience(s). Know them well; otherwise you\u2019ll waste\u00a0valuable time and money.<\/li>\n
\nEven with\u00a0the perfect multi-channel mix, if the message isn’t right, your audience won\u2019t respond. Put yourself into the mindset of your consumers to\u00a0ensure the message will work, whether it’s aimed at\u00a0your sales team or direct to consumer.<\/li>\n
\nWhile you can market your brand creatively to both, the marketing mix and sales cycles are usually\u00a0very different. Think about how you consume media as a professional. You peruse email for insightful articles, seek\u00a0advice from an industry group you belong to on LinkedIn<\/a>, or visit websites that are\u00a0relevant to your trade. As a consumer, you might check your email for deals, stream videos, or conduct a Google search\u00a0before making a purchase. Whether generating leads or boosting awareness, it\u2019s critical to anticipate which medium suits each stage of the sales cycle, as integration\u00a0of marketing and sales is more complex<\/a> than ever before.<\/li>\n
\nThe abundance of marketing channels has created\u00a0more opportunities to test media and messaging<\/a>.\u00a0Testing\u00a0allows you to refine your campaign as you learn what resonates \u2013 and what doesn’t. What you discover from one channel may influence how you approach others. For instance, if you run two different banner ads\u00a0and one is performing 75% better than the other, you\u00a0may\u00a0want to use the stronger message in another medium.<\/li>\n
\nConversation lies at the heart of your relationships with your customers; it also fuels your social media strategy. Social enables you to actively engage with your audience in a meaningful, informed way,\u00a0generating insights that nurture leads and consumer relationships instead of promoting products.<\/li>\n<\/ol>\n