{"id":11358,"date":"2015-03-16T15:00:08","date_gmt":"2015-03-16T19:00:08","guid":{"rendered":"http:\/\/www.mgb2b.com\/blog\/?p=11358"},"modified":"2016-07-05T11:01:20","modified_gmt":"2016-07-05T15:01:20","slug":"importance-of-multi-channel-marketing-for-credit-unions","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/importance-of-multi-channel-marketing-for-credit-unions\/","title":{"rendered":"Live or Die: The Importance of Multi-channel Marketing for Credit Unions"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11366 size-full\" src=\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2015\/03\/multi-channel-marketing.jpg\" alt=\"Multi-channel Marketing for Credit Unions\" width=\"500\" height=\"328\" \/><\/p>\n<p><strong><span style=\"text-decoration: underline;\">NEWS FLASH<\/span><\/strong>: <em>The days of marketing\u00a0plans consisting of a print ad and a prayer\u00a0for success are over. Today, in order to ensure long-term growth, the most effective strategy for credit unions requires\u00a0a <strong>multi-channel marketing approach<\/strong> that reaches customers via\u00a0multiple touch points &#8211; and on multiple devices.<\/em><\/p>\n<p>With the <a href=\"http:\/\/www.millwardbrown.com\/global-navigation\/insights\/articles-and-reports\/digital-predictions\/2015\/2015-digital-and-media-predictions\" target=\"_blank\">changing media consumption habits of today\u2019s consumers<\/a>,\u00a0you cannot afford to put all of your eggs in one basket. Multi-channel marketing reaches consumers at every stage of the sales cycle and allows you to respond and make adjustments over time &#8211;\u00a0whether those changes involve\u00a0your message, the medium\/technology that delivers it, or the desired response(s) (read: Key Performance Indicators).<\/p>\n<p>Here are 5 things you need to know as you create your multi-channel marketing program:<\/p>\n<p><!--more--><\/p>\n<ol>\n<li><strong>Understand your target audience(s).<\/strong><br \/>\nKeep track of the technology your consumers are using, but don&#8217;t jump on the latest media trends without thinking. The key to effective\u00a0multi-channel marketing is a well-crafted strategy\u00a0using channels and approaches that meet the\u00a0specific needs of both your credit union\u00a0and your target audience(s). Know them well; otherwise you\u2019ll waste\u00a0valuable time and money.<\/li>\n<li><strong>The message is as important as the medium.<\/strong><br \/>\nEven with\u00a0the perfect multi-channel mix, if the message isn&#8217;t right, your audience won\u2019t respond. Put yourself into the mindset of your consumers to\u00a0ensure the message will work, whether it&#8217;s aimed at\u00a0your sales team or direct to consumer.<\/li>\n<li><strong>B2B and B2C are two different animals.<\/strong><br \/>\nWhile you can market your brand creatively to both, the marketing mix and sales cycles are usually\u00a0very different. Think about how you consume media as a professional. You peruse email for insightful articles, seek\u00a0advice from an <a href=\"https:\/\/www.linkedin.com\/groups\/Where-Your-Credit-Union-Goes-4891594\/about\" target=\"_blank\">industry group you belong to on LinkedIn<\/a>, or visit websites that are\u00a0relevant to your trade. As a consumer, you might check your email for deals, stream videos, or conduct a Google search\u00a0before making a purchase. Whether generating leads or boosting awareness, it\u2019s critical to anticipate which medium suits each stage of the sales cycle, as integration\u00a0of marketing and sales is <a href=\"http:\/\/www.bain.com\/publications\/articles\/is-complexity-killing-your-sales-model.aspx\">more complex<\/a> than ever before.<\/li>\n<li><strong>Test. Adjust. Test. Adjust&#8230;<\/strong><br \/>\nThe abundance of marketing channels has created\u00a0more opportunities to <a href=\"http:\/\/www.experian.com\/blogs\/marketing-forward\/2014\/08\/13\/top-10-testing-strategies-for-single-and-cross-channel-marketers\/\">test media and messaging<\/a>.\u00a0Testing\u00a0allows you to refine your campaign as you learn what resonates \u2013 and what doesn&#8217;t. What you discover from one channel may influence how you approach others. For instance, if you run two different banner ads\u00a0and one is performing 75% better than the other, you\u00a0may\u00a0want to use the stronger message in another medium.<\/li>\n<li><strong>Use social media. Wisely.<\/strong><br \/>\nConversation lies at the heart of your relationships with your customers; it also fuels your social media strategy. Social enables you to actively engage with your audience in a meaningful, informed way,\u00a0generating insights that nurture leads and consumer relationships instead of promoting products.<\/li>\n<\/ol>\n<p>Credit unions can&#8217;t afford to run the campaigns of yesterday. Using multi-channel marketing will ensure that you&#8217;ll not only survive, but <em><strong>thrive<\/strong><\/em> as both the economy and consumer culture continue to evolve.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEWS FLASH: The days of marketing\u00a0plans consisting of a print ad and a prayer\u00a0for success are over. Today, in order to ensure long-term growth, the most effective strategy for credit unions requires\u00a0a multi-channel marketing approach that reaches customers via\u00a0multiple touch points &#8211; and on multiple devices. With the changing media consumption habits of today\u2019s consumers,\u00a0you [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98,103,18],"tags":[204,205,203,105],"class_list":["post-11358","post","type-post","status-publish","format-standard","hentry","category-b2b","category-marketing-strategy-2","category-technology-and-mobile","tag-credit-union-marketing","tag-marketing-strategy","tag-multi-channel-marketing","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Live or Die: The Importance of Multi-channel Marketing for Credit Unions<\/title>\n<meta name=\"description\" content=\"Learn tips on how a multi-channel marketing approach can help credit unions grow and thrive in today&#039;s complicated media landscape.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mgb2b.com\/blog\/importance-of-multi-channel-marketing-for-credit-unions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Live or Die: The Importance of Multi-channel Marketing for Credit Unions\" \/>\n<meta property=\"og:description\" content=\"Learn tips on how a multi-channel marketing approach can help credit unions grow and thrive in today&#039;s complicated media landscape.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mgb2b.com\/blog\/importance-of-multi-channel-marketing-for-credit-unions\/\" \/>\n<meta property=\"og:site_name\" content=\"Mascola B2B Marketing Blog, B2B Advertising Agency\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-16T19:00:08+00:00\" \/>\n<meta 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