The Dangers of AI-Generated SEO Content for Manufacturers
by Vin DiGioia
“AI” seems to have replaced “bitcoin” and “Kardashians” at the top of every news cycle these days. Most recently, it has been AI-powered tools like ChatGPT that have captured the imaginations of B2B marketing professionals across the globe. Their ability to quickly generate text – specifically AI-Generated SEO Content for Manufacturers – faster and seemingly more efficiently than humans has many manufacturing brands reconsidering their entire approach to content. A word to the wise: relying solely on AI to write SEO content can be dangerous proposition. Here’s five reasons why: (more…)
Continue ReadingB2B Search Engine Optimization: Where to Start
by Emily Baker
You’ve decided it’s finally time to put some marketing dollars towards B2B search engine optimization. Great! But where do you start?
SEO, or Search Engine Optimization, can seem daunting at first. That’s why almost 60% of B2B brands work with external marketing sources, such as a digital marketing agency, to help them out. But if you’re thinking of doing SEO in house, or just want to learn more, this is where you should start with B2B SEO:
Continue ReadingGoogle’s Cookie Delay & Its Impact on Digital Marketing for Manufacturers
by Vin DiGioia
For what has definitely been years at this point, Google has been telling the world that it is ending the use of third-party cookies in its Chrome browser:
- Initially 2022 was going to be the year.
- Then that got pushed out to “late 2023.”
- Now, as of last month, the date has been pushed out to the second half of 2024.
Even with the date being the consistently moving target that it is, once thing is for certain: when it happens, it will have an impact on digital marketing for manufacturers. Here’s why. (more…)
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